Amorepacific Estra Enters Vietnamese Market... Launches 16 Products

Local Largest Shopping Platform
'Shopee' Brand Store Entry
Scheduled to Enter Thailand in the First Half of the Year

Amorepacific's derma beauty brand Estra is entering the Vietnamese market.

Amorepacific announced on the 22nd that Estra has launched its brand store on Vietnam's largest online shopping platform, Shopee.

The four main product lines Estra is introducing to the Vietnamese market.
[Photo by Amorepacific]

Estra is also set to enter all 17 stores of the local offline multi-brand store 'Beauty Box' in Vietnam. Through this, it will showcase 16 products from the 'ACICA365', 'Atorier365', 'Terracne365', and 'DermaUV365' lines.

The ACICA365 line, which will be the main focus for targeting the Vietnamese market, contains proprietary ingredients that embody Estra's dermatological expertise and research capabilities. The flagship product, 'ACICA365 Spot Soothing Serum,' helps soothe the skin and manage blemish marks simultaneously. Amorepacific explained that this product received the best customer response during the local pre-marketing activities conducted in Vietnam since June last year.

A promotional event commemorating the official brand launch will also be held. On the 22nd, the brand and products will be introduced to local media and influencers at the Park Hyatt Saigon in Ho Chi Minh City, Vietnam.

At the Beauty Box Saigon Center store located in the heart of Ho Chi Minh City, a pop-up store will operate from the 26th to the 31st. It will feature Vietnamese customer-preferred products selected through prior research, such as 'ACICA365 Spot Soothing Serum,' 'Atobarrier365 Hydro Soothing Cream,' 'DermaUV365 Red Soothing Tone-up Sun Cream,' and 'Terracne365 Clear Deep Cleansing Foam,' along with professional counselors providing skin concern consultations.

Meanwhile, Estra is a derma beauty brand that provides solutions for sensitive skin customers. Following its launch in Japan in September last year and now entering Vietnam, it is preparing to enter Thailand in the first half of this year.

This content was produced with the assistance of AI translation services.