Improving Low Response Rates Due to Voice Phishing Concerns

Eunpyeong-gu, External Integrity Monitoring Changes from Phone to Mobile Survey View original image

Seoul Eunpyeong-gu (District Mayor Kim Mi-kyung) announced on the 22nd that starting this month, the external integrity monitoring survey for personnel involved in corruption-prone tasks will be conducted via a mobile survey using ‘Eunpyeong AlimTalk’ instead of the previous telephone survey method.


Corruption-prone tasks include contracts and management, subsidies, finance and taxation, and permits. The previous telephone survey faced issues such as low response rates due to concerns about voice phishing and increased survey fatigue among respondents. Additionally, following the trend of preferring mobile messengers as a non-face-to-face communication method after COVID-19, the survey method was changed to mobile.


The survey items were reorganized to cover ▲task processing areas ▲attitudes in task handling such as kindness, promptness, fairness, and transparency ▲professionalism and work ability ▲and satisfaction with task processing.


Through the KakaoTalk channel ‘Eunpyeong AlimTalk,’ the online survey URL will be provided to the evaluation targets, and the survey responses will be collected. Afterwards, the results analysis and suggestions will be forwarded to the relevant departments to promote improvements in the work environment.


By switching to the mobile survey, Eunpyeong-gu expects efficient personnel management and budget savings by reallocating telephone monitoring staff to other areas. They also anticipate more honest responses that could not be obtained through telephone surveys.



District Mayor Kim Mi-kyung stated, “We ask you to boldly report any inconveniences and issues experienced during the handling of corruption-prone tasks,” and added, “Through integrity monitoring, we will gather improvement opinions, analyze corrupt factors to prevent misconduct, enhance civil complaint satisfaction, and contribute to improving external integrity.”


This content was produced with the assistance of AI translation services.

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