2,000 Employees Mobilized... BNK Financial Group Holds Large-Scale 'BNK Social Contribution Day'

On the 20th, 'BNK' Volunteers in Busan, Changwon, Ulsan, and Seoul

New Vision: 'Finance That Makes the World Beat with Excitement'

Expanding Social Contribution with Dense Sales Network and Staff Participation

BNK Financial Group (Chairman Bin Dae-in) mobilized all its resources for social contribution.

On the 20th, BNK Financial Group held the ‘BNK Social Contribution Day’ event this year as an activity to practice its new vision, ‘Finance that makes the world’s heart beat,’ and to coexist with local communities.

This event was planned as the first group-wide activity this year by redefining the unified direction and organizational system centered on the holding company, instead of the previous activities mainly conducted by individual affiliates.

This event was a large-scale volunteer activity attended by all employees of the group’s affiliates in Busan, Changwon, Ulsan, Seoul, and other main locations of BNK Financial Group to support marginalized neighbors and children in local communities. Since its founding, about 2,000 group employees participated, marking the largest scale of group volunteer activities.

In Busan, about 1,200 group employees, including executives, gathered at BEXCO to carry out activities such as packing daily necessities packages, making children’s stationery sets, blood donation volunteering, making hot packs, and clothing donation events for overseas regions to support vulnerable groups and children in the area.

Additionally, about 600 employees in Changwon and Ulsan participated in packing daily necessities packages, while about 200 employees in Seoul conducted environmental cleanup activities around Cheonggyecheon Stream.

The total of about 20,000 daily necessities packages and stationery sets made directly by employees will be delivered to vulnerable groups and children through local governments before the Lunar New Year holiday. The packed clothing will be sent to vulnerable groups in Vietnam.

Bin Dae-in, Chairman of BNK Financial, said, “We prepared a large-scale volunteer activity by leveraging BNK’s strength of having a dense sales network and a large workforce in the region,” adding, “We will take the lead in coexistence with local communities through various social contribution activities and customer-centric management that only BNK can do.”

On the 5th, BNK Financial Group held a vision proclamation ceremony under the title ‘NEW BEGINNING 2030,’ newly establishing the group’s mission as ‘Making finance convenient, enriching the future,’ and proclaiming the vision, which is the focal point connecting the mission’s concrete goals, strategies, and culture, as ‘Finance that makes the world’s heart beat.’

This content was produced with the assistance of AI translation services.