Hansome, Set to Dominate the Paris Fashion Week Stage Again This Year

Hansome, Casual Brands 'System' and 'System Homme'
Exclusive Presentation at 2024 FW Paris Fashion Week
First Domestic Native Fashion Brand to Participate 11 Consecutive Times

Fashion company Hansome announced on the 18th that its casual brands ‘System·System Homme’ will participate in the ‘2024 FW Paris Fashion Week’ and hold a solo presentation.

Paris Fashion Week is known as one of the world’s largest premium fashion markets alongside New York, London, and Milan Fashion Weeks. System·System Homme, a domestic native fashion brand, has participated twice a year consecutively since 2019, marking 11 consecutive appearances. The System·System Homme presentation will be held at ‘Gait? Lyrique,’ a digital art and contemporary music center recognized as a showcase venue for global luxury brands.

At this solo presentation at Paris Fashion Week, Hansome plans to showcase over 200 new items from System·System Homme’s global collection to fashion industry professionals and buyers from more than 20 countries worldwide. This collection was planned with inspiration from the life of British painter ‘Gluck,’ incorporating gender-fluid elements that transcend traditional male and female boundaries.

Despite challenges such as the COVID-19 pandemic and the global fashion industry downturn, Hansome has continuously participated in Paris Fashion Week, steadily expanding its global wholesale network. In fact, orders for the 2023 FW collection showcased at Paris Fashion Week in January last year increased by more than 125.1% compared to the previous year, maintaining a sharp growth trend.

A Hansome representative said, “We continue to receive inquiries about participation in the presentation from overseas buyers and fashion professionals, and wholesale consultation requests have increased more than threefold compared to last year, showing great interest from international stakeholders,” adding, “We are also in talks for new store openings with major global retailers such as Saks Fifth Avenue in New York, USA.”

Meanwhile, Hansome is expanding its global sales network by signing new wholesale contracts with renowned overseas department stores and large online fashion malls such as ‘Galeries Lafayette’ in Paris, France, ‘KaDeWe’ in Berlin, Germany, and the global fashion online mall ‘SENSE.’ At the Paris Fashion Week held in June last year, Hansome also signed new supply contracts with over 10 new overseas distribution platforms, including the Hong Kong department store ‘Harvey Nichols.’

This content was produced with the assistance of AI translation services.