Cereal with Reduced Sugar... Fruit Ring Also Cuts 'Sugar Content' by 20% Following Chex

Nongshim Kellogg's Food Renewal Adding Calcium
"Reduced Sugar Content but Maintained Taste and Flavor"

Nongshim Kellogg announced on the 16th that it has carried out a food renewal for its popular cereal 'Fruit Ring' by reducing the sugar content by 20% and newly adding calcium.

This renewal is part of Nongshim Kellogg's 'Better For You' campaign launched in 2023 to offer nutritionally balanced products. The nutritionally enhanced Fruit Ring has reduced its sugar content by 20% compared to the previous product. Although the sugar content was lowered, Kellogg's unique technology and optimal blending maintained the sweet and tangy taste and flavor as before.

Additionally, the vitamin C content, which was abundantly included in the previous product, remains unchanged, and calcium, an essential nutrient for growing children, has been newly added. Consuming 30g of Fruit Ring with 200ml of milk provides about 252mg of calcium, fulfilling approximately 36% of the daily recommended calcium intake. In particular, according to the 8th National Health and Nutrition Survey, only 65% of Koreans meet the calcium intake standard, so this food renewal is expected to contribute to improving children's nutritional intake.

Seo-young Lee, Manager of the Marketing Team at Nongshim Kellogg, said, "Kellogg is making company-wide efforts on a global scale to provide better nutrition to consumers based on long-standing expertise and know-how in nutritional design." She added, "Starting with this Fruit Ring renewal, we plan to continuously introduce products that lead healthy cereal trends in 2024, offering both taste and nutrition."

Meanwhile, last year Nongshim Kellogg conducted a food renewal through the Better For You campaign by reducing the sugar content of Chex Choco by up to 20% and increasing calcium content by 20%. They also introduced cereals and protein bars with reduced sugar, 'Dark Choco Protein Delight' made with a new protein material with high nutritional value, and 'Hearty Bran Granola' made from bran (wheat bran) rich in dietary fiber, protein, and vitamin B complex.

This content was produced with the assistance of AI translation services.