Traverse·Tahoe Promotion

General Motors (GM)'s mass-market brand Chevrolet is simultaneously bringing the large sport utility vehicles (SUVs) Traverse and full-size SUV Tahoe to the domestic market. As demand for leisure vehicles increases, these two models stand out in the imported family SUV market thanks to their large bodies and consequently spacious interiors. Among prospective SUV buyers who prioritize practicality, the ability to serve various roles is also cited as a factor in their choice.


The Traverse measures 5230 mm in length, 2000 mm in width, and 1780 mm in height. Compared to other large SUVs in the same class, it can be up to 350 mm longer in length. The Tahoe is even bigger, with dimensions of 5350 mm in length, 2060 mm in width, and 1925 mm in height, giving an impression of vast interior space. When the 2nd and 3rd-row seats are folded down, two adults with a height of 180 cm can lie down comfortably with room to spare.


Targeting its main market, the United States, there are also specialized trailering options. A trailer hitch receiver and connector come standard, allowing trailer towing in stock condition. Additionally, various advanced trailering technologies are included to enable convenient and stable towing. It is easy to tow caravans or transport yachts and motorcycles. Vehicle performance can be more directly experienced in winter. The all-wheel-drive system is standard, making driving on snowy roads, icy surfaces, and off-road conditions manageable without difficulty.


Chevrolet Tahoe <br>Photo by Korea GM

Chevrolet Tahoe
Photo by Korea GM

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Chevrolet Traverse [Photo by Korea GM]

Chevrolet Traverse [Photo by Korea GM]

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Although they look similar, they have different characteristics. The Traverse emphasizes efficiency and cost-effectiveness. It features advanced all-wheel-drive technology called Switchable AWD, which allows continuous switching between front-wheel drive and all-wheel drive modes as needed during driving. In front-wheel drive mode, the rotation of the propeller shaft is blocked to reduce unnecessary power loss, thereby lowering fuel consumption. Despite having the largest body, its price is reasonable. The Ford Explorer, a competitor, starts at 63.1 million KRW, while the Traverse starts at 56.4 million KRW.


The Tahoe is praised for its off-road capability, luxury befitting a flagship model, and ride comfort. It uses a frame body construction for high rigidity and features a 2-speed automatic 4WD system that allows easy selection of driving modes with a simple button depending on driving and road conditions. It distributes power to all four wheels even on slippery winter roads. The adaptive air ride suspension automatically adjusts ride height and ground clearance, absorbing road shocks to provide stable driving even on uneven surfaces. Magnetic Ride Control technology is applied to the suspension, which monitors and responds to road conditions in milliseconds.


Chevrolet Tahoe Interior <br>Photo by Korea GM

Chevrolet Tahoe Interior
Photo by Korea GM

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Chevrolet Traverse Interior <br>Photo by Korea GM

Chevrolet Traverse Interior
Photo by Korea GM

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Chevrolet has prepared purchase benefits to welcome the new year this month. Customers who buy the Tahoe with a lump-sum payment receive a 4 million KRW discount. Those who purchase through the combo installment program can receive up to 3 million KRW in support, with options for up to 36 months at a 4.9% interest rate or up to 72 months at a 5.5% interest rate. Owners of vehicles older than 7 years receive an additional 500,000 KRW support.



Customers buying the Traverse who choose the combo installment benefit receive support of up to 15% of the vehicle price. The installment program is the same, allowing up to 36 months at 4.9% interest or up to 72 months at 5.5% interest. A lump-sum purchase offers up to 3 million KRW. Similarly, owners of vehicles older than 7 years receive an additional 500,000 KRW.


This content was produced with the assistance of AI translation services.

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