Bohae Brewery Lowers Wholesale Prices of Signature Fruit Wine Products Ahead of Lunar New Year

Bohae Brewery is lowering the ex-factory prices of its fruit wine products.

Bohae Brewery announced that starting from the 16th, it will proactively reduce the ex-factory prices of products such as ‘Bohae Bokbunjaju’ and ‘Maechwisun’.

They aim to ease the burden on consumers ahead of the holidays by early adoption of the standard sales ratio designated by the National Tax Service.

The ex-factory price of ‘Bohae Bokbunjaju’ will decrease from 6,500 won to 6,156 won, and the representative plum wine product ‘Maechwisun Original’ will drop from 3,700 won to 3,504 won, a 5.3% reduction respectively.

Other plum wine items such as ‘15-Year Aged Maechwisun’ and ‘Pure Gold Maechwisun’ will see similar price cuts.

A Bohae Brewery official stated, "In response to the prolonged high inflation trend, Bohae will take the lead in the industry to play a role that benefits consumers who are struggling."

This content was produced with the assistance of AI translation services.