[CES 2024] Following Chung Eui-sun's Path Reveals the Future of Mobility

Meeting Seoul Mayor Oh Se-hoon and Visiting Samsung, SK, LG Booths
Touring Autonomous Driving and Semiconductor Exhibits Including Qualcomm, Mobileye, Intel
Carefully Inspecting Current and Potential Partners

Chung Eui-sun, Chairman of Hyundai Motor Group, was one of the busiest conglomerate heads at CES 2024, the world's largest electronics and IT exhibition. He visited booths of global semiconductor giants Intel and Qualcomm, as well as Mobileye, a leader in the autonomous driving industry, and even competitor Mercedes-Benz. He also carefully checked the booths of domestic partners such as Samsung, SK, and LG, with whom he is collaborating, strengthening his network.

On the 9th (local time), Chairman Chung visited the exhibition booths of major global companies located within the Las Vegas Convention Center (LVCC) in the United States. Starting with a visit to the Hyundai Mobis exhibition hall around 9 a.m., he toured the Hyundai Motor exhibition hall.

On this day, Chairman Chung personally welcomed Seoul Mayor Oh Se-hoon, who visited the Hyundai Motor exhibition hall. Chairman Chung and Mayor Oh viewed Hyundai Motor's Software-Defined Vehicle (SDV) electric and electronic architecture exhibits and personal mobility together, discussing the future of mobility. Chairman Chung mentioned Singapore's innovative manufacturing processes and invited Mayor Oh to the Singapore factory. He introduced the exhibits emphasizing the importance of safety, saying, "While diverse experiences are important, as a mobility company, we focused most on safety to be able to respond to unexpected situations."

On the 9th (local time) at the Hyundai Motor booth at CES 2024 held in Las Vegas, USA, Chung Eui-sun, Chairman of Hyundai Motor Group (left in the photo), is introducing Hyundai Motor's hydrogen energy strategy to Oh Se-hoon, Mayor of Seoul.
[Photo by Hyundai Motor]

After seeing off Mayor Oh, Chairman Chung moved to the booth of global semiconductor company Qualcomm. He sequentially toured Qualcomm's Snapdragon exhibits. Qualcomm unveiled the Snapdragon-based automotive platform 'Snapdragon Digital Chassis' for the first time at this year's CES.

Chairman Chung also visited the booth of Mobileye, a global autonomous driving company. Mobileye is Intel's autonomous driving subsidiary and possesses hands-off autonomous driving technology. While listening to the exhibition explanation, Intel CEO Pat Gelsinger arrived at the Mobileye booth. The two were seen warmly embracing and greeting each other.

Next, Chairman Chung moved to the HD Hyundai booth. There, he showed interest in the 'Twin Site' technology, which remotely controls construction machinery wheel loaders located far away based on digital technology. Chung Ki-sun, Vice Chairman of HD Hyundai and Chairman Chung's cousin, personally greeted him and introduced the booth. Following this, Chairman Chung visited the Mercedes-Benz booth to check the technological advancements of the competitor. He listened to explanations about Benz's new software operating system MB.OS and toured the exhibits.

On the 9th (local time) at CES 2024 held in Las Vegas, USA, Chung Eui-sun, Chairman of Hyundai Motor Group (left in the photo), and Choi Jae-won, Vice Chairman of SK On, are having a conversation at the SK booth.
[Photo by SK Group]

Afterwards, he visited domestic company booths in the order of LG, SK, and Samsung. At the LG Electronics booth, Chairman Chung showed great interest in the 'AlphaBubble' exhibition vehicle, which showcases LG's future mobility solutions.

At the SK booth, he had a conversation with Choi Jae-won, Senior Vice Chairman of SK On. Chairman Chung also personally boarded SK's hydrogen-powered train facility, 'Train Adventure.' This facility allows visitors to experience a train powered by hydrogen energy and watch a video about the hydrogen ecosystem SK is building. Senior Vice Chairman Choi explained SK Group's hydrogen energy vision, and Chairman Chung, who is very interested in hydrogen energy, listened attentively.

Lastly, the official visit by Chairman Chung was to Samsung Electronics. Han Jong-hee, Vice Chairman of Samsung Electronics, personally greeted him and introduced the booth in detail. There, Chairman Chung sequentially viewed Samsung Electronics' new technologies such as transparent micro LED and smart home.

On the 9th (local time) at CES 2024 held in Las Vegas, USA, Hyundai Motor Group Chairman Chung Eui-sun (right in the photo) and Samsung Electronics Vice Chairman Han Jong-hee are listening to an explanation at the Samsung Electronics booth.
[Photo by Samsung Electronics]

This content was produced with the assistance of AI translation services.