[CES 2024] The Reason for the Long Line in Front of Hyundai Booth

Reproduction of Clean Hydrogen Production Process
Mobile Hydrogen Generator Draws Attention
Electric and Electronic Architecture Model

On the 9th (local time), a long line formed in front of the Hyundai Motor booth at CES 2024, the world's largest home appliance and IT exhibition. The Hyundai booth, located at the main entrance of the venue, was crowded with people eager to witness new mobility innovations.

Upon entering the main entrance, nine media tables showcasing Hyundai's hydrogen value chain strategy were displayed. Each table illustrated the process of hydrogen production, distribution, and utilization. The process of extracting hydrogen from waste such as food waste and plastic waste, and producing clean hydrogen through water electrolysis technology was explained sequentially.

Walking further into the center of the booth, a large mobile hydrogen fuel cell generator caught visitors' attention. The mobile hydrogen fuel generator can supply electricity solely with the fuel cell system without any auxiliary power storage device. With a maximum output of 160 kW, it can be used in areas where power supply is difficult or in emergency situations such as power outages.

Media table installed at the Hyundai Motor Company exhibition hall at CES 2024. The media table displays Hyundai Motor Group's hydrogen value chain construction strategy step by step.
[Photo by Hyundai Motor Company]

Moving further inside, a model of Hyundai's SDV electric and electronic architecture demonstrating the SDV vision was displayed. This architecture is a structure modeled after the core hardware configuration of the SDV. It replicates the operation where the vehicle’s cameras, radars, and sensors recognize the road, and the integrated controller embedded in the vehicle operates to enable autonomous driving. The flow of data was represented by the movement of LED lights.

The large screen behind showed scenarios that could occur during actual autonomous driving based on driving scenes in Pangyo. Depending on the road environment, the vehicle autonomously made left and right turns, demonstrating the operation of the integrated controller and controllers for autonomous driving. The strength of this SDV architecture is its 'fault tolerance,' which allows safe driving to continue by operating other controllers even if one controller fails.

Next to the SDV architecture, the integrated controller (HPVC - High-Performance Vehicle Computer), which controls all controllers and acts as the brain of the SDV, was exhibited. The HPVC assists the driver’s driving and serves as a gateway for data generated inside the vehicle. With a high-performance computer installed, the vehicle’s performance, safety, and convenience can be greatly enhanced.

Meanwhile, the exhibition also showcased Hyundai Motor Group’s future mobility concept embodying the 'human-centered' vision. The round-shaped mobility, DICE (Digital Curated Experience), is a personal mobility platform. Based on AI, it provides customized services optimized for individuals through software technology. Through the face-to-face interface 'Ring pad,' users can easily communicate with AI and adjust the personal mobility environment.

Logistics robot Stretch made by Boston Dynamics, a Hyundai Motor Group affiliate [Photo by Hyundai Motor]

Additionally, the logistics loading and unloading robot 'Stretch,' developed by Hyundai Motor Group’s affiliate Boston Dynamics, occupied a space in the exhibition hall. Stretch is an autonomous robot designed for efficient and safe logistics operations. Based on AI, Stretch makes real-time decisions for every box. During the exhibition, Stretch demonstrated carrying boxes placed on the floor. Since it classifies logistics according to self-established rules, it can operate without prior input of separate information. It can carry boxes weighing up to 50 pounds (approximately 22.7 kg) and can pick up multiple boxes at once.

This content was produced with the assistance of AI translation services.