Rapid Increase in Single MZ Generation... Lotte Department Store Expands Small-Size Lunar New Year Gift Sets

Reflecting Trends Like Mixology, Unique Gifts Too

Lotte Department Store is launching a large number of Lunar New Year gift sets focused on small portions, reflecting the increasing trend of single-person households centered on the MZ generation (Millennials + Generation Z).

On the 10th, Lotte Department Store announced that it will sell livestock and fruit gift sets in small portions. In the livestock category, they introduced the 'Sohwakhaeng (small but certain happiness)' gift sets, which reduce the quantity by up to 70% compared to regular gift sets and consist only of preferred grilling cuts. Representative products include the Hanwoo Sohwakhaeng Selected Gift, Hanwoo Sohwakhaeng Sincere Gift, and Hanwoo Sohwakhaeng Happy Gift, all composed of 0.6 kg of Hanwoo beef.

Lotte Department Store employees are introducing small-sized gift sets at the food hall on the basement first floor of the main store.
[Photo by Lotte Department Store]

For fruits, they are selling 'Essential' gift sets that reduce the quantity by up to 40% compared to regular gift sets. Representative products include the Essential Shine, Hallabong, Apple Mango Gift, Essential Apple, Pear, Shine Gift, and Essential Shine 5-Variety Gift, all featuring Shine Muscat grapes, which are popular among the 2030 generation.

They have also prepared unique gift sets reflecting the latest trends. In the alcoholic beverages category, reflecting the 'mixology' trend of mixing various liquors, the quantity of distilled spirits such as whiskey, vodka, and tequila has been increased by 40% compared to last Lunar New Year. Representative products include Beluga Celebration and Don Julio 1942. Lotte Department Store is also selling retro dessert sets such as handmade herbal medicine from Saenggwabang, reflecting the Halmaennial (grandmother + millennial) trend, and Value Seoul Black Silk Dried Persimmon Jeonggwa Rice Cake.

Lotte Mart prepared these unique gift sets with small portions and the latest trends because the number of single-person households in South Korea continues to increase, especially among the 2030 generation. According to the '2023 Single-Person Household Statistics' released by Statistics Korea, single-person households accounted for 34.5% of all households last year, setting a record high. In particular, the 2030 generation accounted for the highest proportion at 36.5% of all single-person households.

Yoon Woo-wook, head of the Food Division at Lotte Department Store, said, "As we prepare various gifts for the upcoming Lunar New Year, we have carefully selected products that fit the single-person household trend. We plan to continue offering diverse unique gifts that elevate the quality of gifts while matching current trends."

This content was produced with the assistance of AI translation services.