"Hope Didimdol and Guide Dogs Receive 150,000 Won Monthly"… Samsung Employees Donate 23.3 Billion Won This Year

70% of Employees Pledge Annual Donations
Company Boosts Impact with 'Matching Grant'
Active Talent Donations... Participation Doubled

Samsung employees participated in a 'Donation Fair' this year, where they pledged donations or chose CSR projects to share their talents, resulting in approximately 23.3 billion KRW in donation commitments.

Samsung announced on the 9th that about 70% of its employees decided to participate in the Donation Fair.

Samsung Electronics Chairman Lee Jae-yong visited 'Gumi Electronics Technical High School' located in Gumi-si, Gyeongbuk, on March 7 last year, observed classes, and took commemorative photos with the students.
[Photo by Samsung Electronics]

Major Samsung affiliates launched a 'Practice of Sharing and Coexistence, Samsung CSR' section on the company intranet on November 15 last year, allowing employees to pledge donations. Employees visited the Samsung CSR section by the end of last year to select which CSR program they wanted to donate to and pledged their desired donation amount. The pledged amount is automatically donated monthly from the employee's salary to the chosen CSR program throughout this year. Employees can pledge donations to CSR programs participated in by their respective affiliates.

For Samsung Electronics, employees pledged donations by choosing among ▲Samsung Youth SW Academy (SSAFY) ▲Samsung Hope Stepping Stone ▲Samsung Blue Elephant ▲Samsung Dream Class. Samsung Life Insurance employees pledged donations by selecting from ▲Samsung Guide Dog Project ▲Hope Stepping Stone ▲Dream Class ▲Samsung Life Respect for Life Project.

Samsung Electronics explained that the largest amount of pledges was directed to the 'Hope Stepping Stone' program, which supports housing stability and employment for youth preparing for independence. The 'Dream Class' program, where university student mentors assist middle school students with their studies, and the CSR project 'Blue Elephant,' aimed at preventing cyberbullying, received the next highest pledge amounts.

Kim Do-won, a professional at Samsung Life Insurance who donates 150,000 KRW monthly?50,000 KRW each to the Hope Stepping Stone project, the Guide Dog project, and the Respect for Life project for youth suicide prevention?said, "I hope my small donation gives strength to neighbors in hardship to overcome adversity and serves as an opportunity to encourage more colleagues to join in donating."

To encourage more employees to take interest and participate in donations, Samsung operates a 'Matching Grant' program that supports the same amount as the employee's pledged donation to the respective CSR program. The amount donated by employees is doubled and actually supported in the CSR programs. The total sum of donations made by Samsung employees and the company's matching donations has accumulated to approximately 631.8 billion KRW from 2011 through last year.

Additionally, Samsung employees pledged 'talent donations' by directly participating in CSR projects and sharing their own experiences and knowledge. Samsung employees' talent donations are divided into ▲talent mentoring, where they share their experience and know-how with CSR beneficiaries and provide career and job counseling ▲learning mentoring, where they assist beneficiaries' learning as instructors ▲supporter activities, where they participate as event staff or ambassadors in CSR events.

Samsung plans to recruit over 1,000 employee talent donors this year, nearly doubling the number from previous years. This is twice the usual scale of 500 to 600 participants.

This content was produced with the assistance of AI translation services.