[CES 2024] Car Display Inside Crystal... Continental and Swarovski Collaboration

Continental announced on the 9th that it showcased a vehicle crystal center display at CES 2024, the world's largest electronics and IT exhibition. The product, created in collaboration with the jewelry brand Swarovski, received an Innovation Award at the event.

The display features a frameless translucent appearance made of crystal material, giving it a luxurious impression. The company explained that it incorporates advanced micro LED technology. The micro LED panel that generates images is attached to the crystal body, making the content appear as if it is floating.

Continental's Crystal Center Display integrating micro LED display technology into facet-cut Swarovski crystals
[Photo by Continental]

The micro LED display is characterized by self-emitting pixels, offering better brightness and contrast compared to similar technologies. Swarovski Mobility applied its proprietary three-dimensional ‘facet cut’. The two companies focused on developing a volumetric crystal panel with unique surfaces featuring special polishing techniques.

Boris Mergel, Head of Continental’s UX Business Unit, said, "We will focus on making the crystal center display a core component and showcasing innovations for future high-end vehicles." Peter Wittmann, Senior Vice President of Swarovski Mobility, stated, "It is a key element for interaction in automotive interfaces beyond just interior design."

Continental's Crystal Center display, built into the crystal housing, appears as if content is floating [Photo by Continental]

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