KT's 20s Brand 'Y' Wins Korea First Brand Award
KT's Y Brand for 20s Launched in 2016
'Y Dum Benefits' Double 5G Data, Also Discounts
YBox App Hosts Award Celebration Event
KT's exclusive brand for people in their 20s, 'Y (Why)', won first place in the 'Telecommunication Service for People in Their 20s' category at the 2024 Korea First Brand Awards.
On the 9th, KT announced that its 20s-exclusive brand Y ranked first among the 20s brands of the three major telecommunication companies in the consumer survey for 'Brand Satisfaction in the Telecommunication Service for People in Their 20s' category at the 2024 Korea First Brand Awards. The survey was conducted through online and one-on-one telephone interviews.
Organized by the Korea Consumer Forum, the '2024 Korea First Brand Awards' is an event that has selected and awarded the best brands in each field annually since 2003 through consumer surveys.
The KT Y brand started by launching products exclusively for people in their 20s in 2016 and was renewed in 2020 with the slogan "Shining Y as it is," establishing its current system. KT continues various brand activities supporting the growth of people in their 20s, such as the university student marketing supporters 'Y Futurists,' the pop-up store 'Y Campus,' Y brand SNS channels, and the 'Y Artist Project.'
KT has strengthened service benefits for people in their 20s by providing double 5G data and operating the 'Y Dum' benefits, which offer discounts on smart device fees. When customers in their 20s subscribe to 5G eligible plans, they automatically receive these benefits. Additionally, the 'Y-kiri Wireless Bundle' promotion, a discount benefit exclusive to people in their 20s, allows friends to receive bundle discounts even without family connections.
On the benefits platform application for people in their 20s, Y Box, users can enjoy data sharing features, various events, and shopping for goods that suit the tastes of people in their 20s. Monthly updated music playlists are also available for free listening.
Meanwhile, to celebrate this award, KT plans to hold a customer event through the Y Box application. Customers can participate by leaving congratulatory comments on Y Box and applying for the event. The event period is from today until the 28th. Prizes such as iPads, Apple Watches, and Y brand goods will be given through a draw.
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Kim Young-geol, Head of KT Customer Business Division, said, "Providing benefits that people in their 20s need and maintaining communication through the Y Box app and SNS seem to have resulted in winning first place in the telecommunication service exclusively for people in their 20s." He added, "KT Y will continue to strengthen telecommunication product benefits and provide enjoyable brand experiences as a supporter that brightly reflects and encourages the unique personalities of Generation Z."
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