Growth to 17 New Customers in the Middle East Region
Occupying 38% of the Total... Largest Export Destination

Cybersecurity specialist Genieans announced on the 9th that the global cumulative number of customers for its security solution 'NAC (Network Access Control)' has surpassed 100. In particular, the Middle East region, which has recently become a key driver of global economic growth, showed the steepest growth.


Genieans had only 2 new customers in the Middle East in 2022, but this number grew significantly to 17 last year. The cumulative number of customers in the Middle East has exceeded 40. Accounting for 38% of the total global customers, it has rapidly emerged as the largest export market.


Digital transformation and innovation are accelerating across various industries in the Middle East. Due to geopolitical characteristics, cybersecurity is emerging as a national security and core corporate strategy, and the security market is growing rapidly due to increasing cyber threats to industries and critical infrastructure.


Genieans has secured 41 partners in 33 countries worldwide and is targeting the global market based on its globally proven ‘Cloud NAC’. ‘Cloud NAC’ is a solution that secures network visibility in cloud, IoT, and edge computing environments, enabling more effective protection of the entire IT environment.


Using a subscription model where users pay only for what they use, service users can pay monthly fees based on the number of nodes. It has received positive evaluations from a diverse global customer base ranging from small and medium-sized businesses (SMBs) facing difficulties with initial adoption costs and management to public institutions.


Genieans has enhanced product accessibility through providing locally customized services with global partners and conducting security conferences and roadshows, and these efforts are analyzed to have had a positive impact on customer acquisition.



Kim Gye-yeon, Genieans CTO and head of the US branch, said, “Building on rapid and solid growth in the Middle East market, we are preparing growth engines in linked markets such as Africa and Europe. Through collaboration with AI and cloud computing companies in the UAE, we have also advanced our products, securing strong competitiveness in the Middle East and global markets.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing