Samsung Fashion Research Institute "This Year's Colors Are Blue and Green"

Healing and Stability Delivered... Denim Trends Continue

On the 9th, Samsung Fashion Institute announced that it has selected ‘Blue’ and ‘Green’ as the colors to watch in the 2024 fashion market, where economic uncertainty and weakened consumer sentiment are expected.

Samsung Fashion Institute named ‘Blue’ as the key color for this spring and summer season. It emphasized that the soft and calm blue, like a gentle breeze, will provide healing and stability in unstable situations and remind people of the importance of comfort.

Lemaire long shirt,

In line with this, LEMAIRE, a French advanced contemporary brand under Samsung C&T Fashion Division, released dresses and blouses using cerulean blue. The OFFICER COLLAR SHIRT DRESS is a new style characterized by a design that creates the illusion of wearing a shirt under the dress.

AMI presents a total look centered on aquamarine color. It emphasized sophisticated styling composed of oversized fit coats, double-breasted jackets, overshirts, and straight-fit pants. Maison Kitsun? launched a Hampton blue polo dress featuring the brand’s iconic fox logo. They also introduced indigo denim workwear jackets, blue-colored sweatshirts, hoodies, and a fox head denim tote bag.

Jacquemus Tote Bag 'Chiquito'.

The French brand Jacquemus showcased signature blue denim items, focusing on denim, which is one of this year’s major trends. They reinterpreted signature bags by adding blue denim material, including the geometrically charming top-handle tote bag ‘Chiquito,’ the plump padded design flap bag ‘Bambino,’ and the beaded shoulder bag ‘Bijou.’

Additionally, Samsung Fashion Institute paid attention to the expansion of the soft ‘Green’ color that soothes tired senses and brings relaxation during times of heightened anxiety due to uncertainty and climate crisis. Green, symbolizing sustainability, is expected to expand its influence from this spring and summer season and emerge as a key color in the fall and winter seasons.

Accordingly, AMI selected olive as the key color for this spring and summer season. They previously showcased double-breasted coats and jackets in olive color, as well as various heart t-shirts on the runway.

Maison Kitsun? Oversized Vest.

Maison Kitsun? released an oversized vest in khaki green melange color with a handwriting logo and a polo t-shirt with a fox head patch.

Lim Ji-yeon, head of Samsung Fashion Institute, said, “Amid numerous challenges such as an uncertain future and climate crisis, the ‘Blue’ color that offers a soft and calm moment of leisure and the ‘Green’ color that provides rest and stability are gaining attention. As it is the year of the Blue Dragon, we hope that various items using cool-toned key colors will deliver positive energy and hope to the fashion market.”

This content was produced with the assistance of AI translation services.