[CES 2024] Samsung Electronics Han Jong-hee: "Making AI Easy and Safe for Everyone"

Press Conference Held on the Eve of CES Opening
Introducing TVs, Home Appliances, and Laptops Evolved for the AI Era
Partnerships to Enhance Hyperconnectivity with AI Technology
Samsung Strengthens Security Solutions Knox and Vault

Samsung Electronics has concretized its plan to enhance the utilization of artificial intelligence (AI) ahead of the opening of 'CES 2024,' the world's largest electronics and IT exhibition held in Las Vegas, USA. Through advanced AI technology, it announced that it will strengthen partnerships with Microsoft (MS), Tesla, Hyundai Motor Group, and others to accelerate the hyper-connected era and address security challenges emerging behind technological progress.

On the 8th (local time), Samsung Electronics held a press conference at the Mandalay Bay Hotel in Las Vegas and unveiled its vision for 'AI for All: Connectivity in the Age of AI.' About 1,200 global media representatives and partners attended the event.

Samsung Electronics Vice Chairman Han Jong-hee is speaking at a press conference held on the 8th (local time) at the Mandalay Bay Hotel in Las Vegas, USA. / Photo by Samsung Electronics

At the event, Samsung Electronics introduced its strategies leading the hyper-connected era and sustainability opened by AI, including ▲strong security and responsibility suitable for the AI era ▲various AI-based new products ▲a new dimension of user experience.

Han Jong-hee, Vice Chairman and CEO of Samsung Electronics, said, "Samsung Electronics has invested for more than 10 years to realize AI that reconstructs the entire industry beyond technology and makes life more convenient," adding, "We will continue to strive so that anyone can easily and safely utilize AI in daily life."

Samsung Tackles Security Challenges Emerging in the AI Era

Samsung Electronics stated that security is the top priority in the AI era and explained the need for security solutions suitable for the hyper-connected era. To this end, the company expanded Samsung Knox Matrix and Samsung Knox Vault services based on Samsung Knox, which was launched as a mobile security platform 10 years ago.

Samsung Knox Matrix mutually monitors devices to isolate problematic ones, helping to maintain the security of other devices safely. It is scheduled to be applied to Samsung Electronics' TVs and Family Hub refrigerators this year. Samsung Knox Vault, expanded to the Galaxy A series, protects sensitive personal information such as PIN codes, passwords, and patterns.

To create a sustainable society, Samsung not only expanded the use of recycled materials in products but also engaged in new collaborations. Through this, approximately 14% of the total plastic used in products in 2022 applied recycled resin. Research to increase this proportion is ongoing.

Through new cooperation with Tesla, Samsung enabled integration of Tesla electric vehicles, solar panels, and home batteries (Powerwall) with SmartThings. Using SmartThings' 'AI Saving Mode,' which automatically reduces electricity consumption in the home, battery power can be maximized to prepare for power outages.

Samsung Electronics Vice Chairman Han Jong-hee is speaking at a press conference held on the 8th (local time) at the Mandalay Bay Hotel in Las Vegas, USA. / Photo by Samsung Electronics

TVs and Home Appliances Evolved Through AI... Partnership with MS

Samsung Electronics also introduced new AI-equipped ▲TVs ▲home appliances ▲mobile products, pledging to create the best consumer experience and value. The company opened the door to the 'AI screen era' by equipping the 2024 Neo QLED 8K with the AI processor 'NQ8 AI 3rd Generation,' featuring a neural processing unit (NPU) twice as fast.

Additionally, through the upgraded Tizen operating system (OS), it not only recommends personalized content and services but also enhances connectivity with various devices.

New home appliances with enhanced AI functions and strengthened connectivity were also showcased. Representative products include the 2024 'Bespoke Refrigerator Family Hub Plus' equipped with a 32-inch wide screen on the front and the new induction cooker 'Anyplace' featuring a 7-inch LCD screen.

Also attracting attention were the 'Bespoke AI Combo' and 'Bespoke Jetbot Combo.' Samsung Electronics introduced the 'Galaxy Book4' series, which combines excellent portability with enhanced AI functions and a clear touch display in its security system.

Through its partnership with Microsoft, Samsung announced plans to introduce a new intelligent connectivity feature called 'Copilot.' Starting in March, the Galaxy Book4 series will enable users to find and read smartphone text messages, summarize content simply, and perform various functions such as automatically composing and sending text messages.

Samsung Electronics' subsidiary Harman introduced the 'Ready Care' solution, which, based on AI as well as camera and deep learning technologies, recognizes driver faces and biometric signals, learns driver behavior and patterns, and helps ensure safe driving. It also unveiled 'Ready Vision,' an augmented reality (AR)-based head-up display product.

SmartThings and Bixby Meet to Strengthen Connectivity

Samsung Electronics announced that SmartThings and Bixby will be automated with AI and provide more personalized services. It revealed technologies for realizing a true smart home and announced partnerships. It also explained that the more users use Samsung devices, the smarter the devices become, providing enhanced customized services.

By linking SmartThings with the more advanced Bixby, the smart home experience can be enriched. Representative features include 'Improved Bixby Voice Call Experience,' where the most suitable device among various Bixby-compatible devices in the home responds to commands, and 'Improved Bixby Command Execution Experience,' which organizes device-specific functions executable by voice commands.

Samsung Electronics is also working to strengthen connectivity between living spaces and mobility through SmartThings platform integration with Hyundai Motor Group. The two companies formed a partnership for 'Home-to-Car' and 'Car-to-Home' services during this process.

Users can remotely start their car and preheat the heater at home during winter through Hyundai Motor Group's Software Defined Vehicle linked to the SmartThings platform. Additionally, Hyundai, Kia, and Genesis connected car users can remotely control home devices linked to the SmartThings platform via the car's infotainment system or voice commands.

This content was produced with the assistance of AI translation services.