Over 7,000 Participants Join Police Drug Eradication 'No Exit' Campaign Over 8 Months
The National Police Agency announced on the 7th that it has successfully concluded the 'NO EXIT' online campaign, which was conducted over eight months to eradicate drugs.
The National Police Agency, together with the Drug Eradication Movement Headquarters, ran the campaign from April last year until the end of the year. The campaign featured the slogan "a maze with no exit," symbolizing the strong addiction of drugs, and involved participants posting certification photos and nominating the next participant.
Over 7,000 people participated during the campaign period, and approximately 800,000 'likes' were received on social networking services (SNS) such as Facebook and Instagram. Additionally, there were about 10,000 related media reports.
Starting with honorary police officer and actor Choi Bul-am, prominent figures from various fields including the Prime Minister, members of the National Assembly, heads of organizations, and celebrities actively joined, along with voluntary participation from the general public such as students, children, and office workers.
Security and guard company S-Tech System Co., Ltd. attracted attention with about 2,000 employees participating in a relay. In addition, members from many institutions and organizations such as Gyeongju Hwarang Middle School, Suwon FC players, and the Professional Baseball Players Association also took part.
There were various ways to participate. Students from Dongseo University symbolized the harms of drugs through the image of dominoes falling, while students from Gachon University produced a public service advertisement video depicting the process of drug addiction as searching for ice in a refrigerator.
The police broadcast public service advertisement videos through major TV channels, point-of-sale terminals at convenience stores nationwide, and large electronic billboards in the Seoul Station waiting room to spread the campaign.
In collaboration with the Pharmaceutical Association, about 600,000 promotional medicine bags were produced and distributed, and related images were also inserted into water bill statements.
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Yoon Hee-geun, Commissioner of the National Police Agency, said, "We appreciate the public's positive response to the campaign," adding, "We will not only strictly punish drug offenders through thorough investigations but also actively serve as a platform encompassing prevention, treatment, and education to eradicate drug crimes, which are the cancer cells of society."
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