Over 100,000 Cups Sold Daily... Paul Bassett's 'Strawberry Menu' Surpasses 370,000 Units in One Month

56% Increase Compared to Last Year... 11,000 Cups per Day
Most Popular Menu Item is Ice Cream... 150,000 Sold

Paul Bassett's winter limited 'Strawberry Season Menu 6 items' sold more than 370,000 units within one month of release.

Paul Bassett, operated by M's Seed, an affiliate of Maeil Dairies, announced on the 4th that the six strawberry season menu items released in November and December last year sold a total of 372,000 cups by December. This figure represents a 56% increase compared to the previous year, averaging 11,000 cups sold per day. The season menu includes strawberry ice cream, Seolhyang fresh strawberry dessert cup, latte, fresh fruit juice, and a total of six items.

Among the six items, the most popular menu was strawberry ice cream, with 150,000 units sold. Among beverages, the strawberry ice cream latte sold more than 120,000 cups.

A Paul Bassett representative said, “The menus allow customers to enjoy Seolhyang strawberries in various ways according to their preferences, such as ice cream and juice, featuring the natural taste of strawberries loved by both adults and children.” He added, “Especially, the Sojal Seolhyang strawberry milk, re-released last year, uses easily digestible milk, making it possible for customers who usually cannot drink milk to enjoy strawberry milk, which is a key factor in its popularity.”

This content was produced with the assistance of AI translation services.