LG Electronics and Magna Unveil 'Autonomous Driving Integrated Platform'... "First Presentation to OEM Customers at CES 2024"

Infotainment-Advanced Driver Assistance System Integrated Platform
First Technology Demonstration to Automakers at 'CES 2024'
Vice President Eun Seok-hyun "Contributing to Future Mobility Technology Advancement"

LG Electronics announced on the 4th that it will unveil the autonomous driving integrated platform, developed in collaboration with the global automotive parts manufacturer Magna, to complete vehicle customers for the first time at CES 2024. This is the first time a standalone platform integrating the In-Vehicle Infotainment System (IVI) and Advanced Driver Assistance System (ADAS) has been developed. CES 2024 is the world's largest home appliance and IT exhibition, held from January 9 to 12 (local time) in Las Vegas, USA.

The new platform is the result of one year of collaboration since the two companies discussed their automotive electronics business partnership at CES 2023 held last January. IVI, ADAS, and autonomous driving solutions have been combined into a single component to reduce volume. This is advantageous for securing vehicle space. It can reduce costs compared to installing the two systems separately. Real-time information sharing between systems will be possible, and data processing speed is expected to increase.

The platform is equipped with a 'Pillar-to-Pillar (P2P) display' that combines three screens?the instrument cluster, central information display, and passenger seat display?into one. It also applies an 'Augmented Reality Head-Up Display (AR-HUD).' Drivers and passengers receive alerts related to the distance to the vehicle ahead and lane departure while driving, and can easily find detour routes suitable for traffic conditions. Information about frequently visited stores can also be checked while driving.

LG Electronics-Magna Autonomous Driving Integrated Platform Concept. It integrates and manages functions such as infotainment, autonomous driving, and driver assistance.
[Photo by LG Electronics]

LG Electronics is confident that the new platform will set a milestone in vehicle component integration technology. Through next-generation infotainment technology that efficiently manages multiple systems, it expects to enhance the efficiency of Software Defined Vehicles (SDV). After stabilizing the technology, LG Electronics anticipates introducing the new platform in 2027 model vehicles.

Bill Snyder, Head of Magna Electronics Division, said, "We will make revolutionary progress in developing future ADAS solutions in cooperation with LG Electronics." Eun Seok-hyun, Vice President and Head of LG Electronics' VS (Vehicle Components) Business Division, said, "We have completed a solution that contributes to the advancement of future mobility technology, and we will continue to strive to lead the industry and provide customers with differentiated vehicle experiences."

This content was produced with the assistance of AI translation services.