Gwangju Lotte Department Store, First Sale Event of the Gapjin Year Until the 21st

10-50% Discounts by Brand... Various Promotions by Product Category

Lotte Department Store Gwangju Branch announced on the 3rd that it will hold its first regular sale of 2024 until the 21st.

The visual theme of the first sale of the new year, the Year of the Dragon in Gapjin Year, is "Cheongryong" (Blue Dragon) and "Rise." It symbolizes the hope that consumer sentiment, which has been subdued due to high inflation and economic recession, will rise by receiving the good energy of the Blue Dragon. Following last year, this year as well, they collaborated with the famous graphic artist Chaebyungrok to design the theme of Cheongryong and Rise, conveying a message to start the year even more vigorously.

For the first sale of the new year 2024, the Gwangju branch welcomes customers with brand-specific discount events, various product promotions, and gift promotions. They are holding various events across all product categories, from fashion brands for men and women to living goods such as kitchen and home fashion.

First, in the fashion product category including women, men, and children (excluding some brands), they are offering discounts of 10-30% by item.

Women's fashion brands such as Theory, SJSJ, and System are holding 30% discount events, and men's fashion brands such as Galaxy Lifestyle, Lacoste, and Edition also offer products at 30% off by item. Additionally, leisure/sports brands like Millet, Lacoste Sports, and Adidas provide discounts ranging from 10% to 30% by item.

Living product brands Artisina and Edelkochen have started a 50% sale, and Odense is running a "Tableware 1+1" event and 50% discount on furniture depending on the product.

Home fashion brands such as Hugo Boss Home and Elle also offer products at 40% discounted prices.

In the cosmetics category, matching the active gift demand in the early season, beauty brands like Guerlain and Sisley are participating in the "Luxury Beauty Fair" until the 14th, proposing planned sets with various promotions.

Additionally, at Lanc?me and Sisley, a gift event is simultaneously held where customers receive Lotte mobile gift certificates worth about 10% of the purchase amount when purchasing with a Lotte Card.

Moreover, gift promotions by product category are also available. Until the 7th, customers purchasing women's/men's TD/casual product brands will receive Lotte mobile gift certificates worth about 5% of the purchase amount, and until the 21st, when paying with affiliated cards at Samsung Electronics and LG Electronics, customers will receive Lotte gift certificates worth about 7.5% of the purchase amount.

Hong Gichang, head of the sales planning team at Lotte Department Store, said, "We have carefully prepared the first sale event of 2024 to present to our customers," adding, "Please come to the department store to enjoy shopping and receive good energy through the Cheongryong visuals installed throughout the store, wishing you happiness throughout the year."

Honam Reporting Headquarters, Reporter Shin Dongho yjm3070@asiae.co.kr

This content was produced with the assistance of AI translation services.