Daesun Joojo Launches New Product ‘Gangalli’ … Busan-Inspired Butsan-Style Soju

Daesun Brewery, celebrating its 94th anniversary, has opened the first chapter of the 2024 domestic liquor market with its new product, Gangalli.

Kangalli Soju Launch.

Daesun Brewery will launch the new product ‘Gangalli’ on the 3rd, targeting consumers who seek novelty and diversity.

The product name Gangalli is inspired by the Busan dialect pronunciation of Gwangalli, and the product label intuitively depicts the charm of Busan with images of Gwangandaegyo Bridge, fireworks festival, parasols, and the sea on a transparent bottle. Daesun Brewery’s signature wave logo is used throughout the product name and label, providing visual enjoyment to existing consumers.

The new product Gangalli boasts a deep flavor and clean finish by blending distilled liquor made from 100% domestically grown rice in an optimal ratio. It was created for consumers who pursue the essential taste and aroma of soju, and with an alcohol content of 16 degrees and sugar-free, it can be enjoyed by anyone without burden.

Gangalli can be found in commercial areas adjacent to Gwangalli, such as Nam-gu and Suyeong-gu. Daesun Brewery plans to strengthen consumer contact points through future expansion of commercial areas and various marketing activities.

Jo Woo-hyun, CEO of Daesun Brewery, said, “Gangalli is a product completed after a long period of company-wide effort to respond to rapidly changing liquor consumption trends. With unique attempts and marketing prepared, we expect it to lead new trends in the liquor market in 2024.”

This content was produced with the assistance of AI translation services.