Nongshim CEO Byung-hak Lee: "With a Wholehearted Attitude... We Must Leap to No.1 Market Share in the U.S."

New Year's Address at January 2 Opening Ceremony
"Domestic Success Experiences Should Not Be Applied Abroad Without Adaptation"
Active Promotion of M&A and Startup Investments

"We must overcome crises, continuously challenge ourselves, and open the future with a wholehearted and dedicated attitude."

On the morning of the 2nd, at the opening ceremony held at the headquarters in Sindaebang-dong, Dongjak-gu, Seoul, CEO Byung-hak Lee of Nongshim delivered this New Year's message to all employees. On this day, CEO Lee explained this year's management guideline, 'Jeonsimjeonryeok' (wholehearted dedication), encouraging, "Do not be complacent with current achievements, and let's solve the challenges ahead with confidence that we can do it."

To this end, CEO Lee emphasized the need to thoroughly strengthen dominance in both domestic and overseas markets. He said, "We should not try to apply the success experience in the domestic market exactly the same way overseas," and added, "We must create a success formula in the global market with a new perspective." In particular, he stressed the importance of executing mid- to long-term strategies in the U.S. market to leap forward as the number one market share company.

Byeonghak Lee, CEO of Nongshim.

Additionally, he urged a more proactive diversification of business areas. CEO Lee stated, "Including health functional foods and smart farm solutions, which have recently started in earnest, we need to expand various new business areas that can create synergy with Nongshim's business," and added, "To this end, we plan to actively promote M&A, startup investments, and strategic partnerships."

Finally, CEO Lee encouraged, "Let us take even stronger steps toward the 'New Nongshim' with the momentum of a dragon soaring high into the sky after obtaining the Yeouiju (a mythical orb)."

This content was produced with the assistance of AI translation services.