New Year Message Announcement... Declaration of Leap to Global Food Company
Emphasizing 'People' as Key Keyword... Specific HR Strategy Detailed

Kim Jeong-su, Vice Chairman of Samyang Round Square, declared that in 2024, the company will realize its future vision based on strengthening 'talent density' and achieve a leap forward as a global comprehensive food company.


On the first working day of the year, Vice Chairman Kim delivered a New Year's message video to employees, encouraging them by saying, "2023 was a meaningful year in which we widely announced our future vision under the new mission 'Samyang Round Square' and achieved record-high sales." He added, "In the new year, we will leap forward as a global comprehensive food company through strengthening ultra-differentiated capabilities that are unwavering regardless of any external environment, rather than simple external growth."

Kim Jung-su, Vice Chairman of Samyang Round Square, New Year's Message Video Screenshot <br>[Photo by Samyang Round Square]

Kim Jung-su, Vice Chairman of Samyang Round Square, New Year's Message Video Screenshot
[Photo by Samyang Round Square]

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Along with this, Vice Chairman Kim presented the future direction that Samyang Round Square and its affiliates will create. For Samyang Foods' future three years from now, he emphasized qualitative and quantitative evolution of factory production, strengthening of four strategic brands, expansion of the global influence of Buldak sauce, and leading the alternative protein business. By affiliate, he mentioned ▲ growth of Samyang Any Food Culture content and platform ▲ research achievements in anti-aging by Samyang Square Lab ▲ establishment of wellness business by Samyang Round Hill ▲ expansion of HMR global food category by Samyang Square Meal ▲ growth of Samyang Logistics as a global logistics specialist.


He also explained, "The most important lesson learned from making Buldak Bokkeum Myun a global brand is that when looking to the future, we must never base it solely on the past." He added, "The next three years aim to expand the foundation to lead future food culture based on our core food business, and we must pour all our capabilities into this goal."


In particular, Vice Chairman Kim emphasized once again the importance of talent density, saying that the core to realizing this vision is "people who will share Samyang's future." Accordingly, starting this year, the company plans to concretize its HR strategy through aggressive education and recruitment, rational organizational structuring with increased efficiency, and accelerated innovation of the compensation system, creating a system where both the organization and individuals can maximize their capabilities.



Finally, Vice Chairman Kim conveyed his determination, saying, "We have always created a history of challenges and first records over the past 60 years. The next leap for the coming three years has already begun, and although the path may not be smooth, we will surely show the day when this seed bears amazing fruit."


This content was produced with the assistance of AI translation services.

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