Park Soon-ho, Chairman of Sejeong, "The Year of Leap Towards a 100-Year Company"

2024 50th Anniversary New Year's Address
"With the Spirit of Togonapsin (吐故納新) Toward a New Future"

Park Soon-ho, Chairman of Sejeong Group, stated in his New Year's address on the 2nd, "2024 is the inaugural year of change, innovation, and a new leap toward Sejeong's centennial."

Chairman Park designated this year as "the year to take the first step toward becoming a 100-year company" and said he would strive toward a new future without yielding to the difficult external environment.

Park Soon-ho, Chairman of Sejeong Group.

To this end, Chairman Park presented three main directions: differentiation of products and store environments, strengthening production and marketing from the consumer's perspective, and efficient work processes. He emphasized that "to flexibly respond to changes in customer purchasing patterns, we must establish efficiency-centered processes and lay the foundation for virtuous cycle investments," and pledged to focus on 'innovative management' and 'growth management' for a new leap forward.

Chairman Park said, "Sejeong Group has overcome a long 50 years and now stands at the threshold of a new leap," adding, "We will take the lead in creating a new future with the attitude of 'Togonapsin (吐故納新),' which means discarding the old and embracing the new."

Meanwhile, Sejeong Group started in 1974 as Dongchun Textile Industry and expanded into a domestic fashion specialist company, marking its 50th anniversary this year. It operates clothing brands such as 'Indian,' 'Olivia Lauren,' and 'Bruno Baffi,' and in the jewelry sector, it runs 'Didier Dubot.'

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