Kumho Tire Changes Corporate CI to Reflect "Future Vision and Commitment to Innovation"
Kumho Tire has unveiled a new Corporate Identity (CI) that embodies its future vision and commitment to innovation.
Kumho Tire has made the font of the new CI bolder than before. The design, which features high visibility and attention-grabbing elements, aims to visualize a dynamic and progressive image. Kumho Tire added that the introduction of the new CI reflects its determination to lead the tire industry proactively in the era of future mobility.
The new CI will be immediately applied to the official website, TV commercials, social networking services (SNS), groupware, and new printed and promotional materials. It will be gradually expanded to signage, outdoor materials, factory exteriors, research institute signage (digital signs), and new store openings.
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Jung Il-taek, CEO of Kumho Tire, said, "We are introducing the new CI to make a major shift toward a performance brand image," adding, "Together with this CI, we will take the lead in the leap toward change and innovation as 'Your Smart Mobility Partner' for a sustainable future."
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