"Promoting Local Economic Revitalization and Community Co-Growth"

Kyochon F&B, the operator of the chicken franchise Kyochon Chicken, donated 100 million KRW in scholarships to university student volunteers who were the unsung heroes of the ‘2023 Daegu Chimaek Festival.’


On the 27th, Kyochon announced that it had awarded scholarships to 32 university student volunteers selected through the ‘2023 Daegu Chimaek Festival Volunteer Scholarship Support Project’ at the year-end event of the Korea Chimaek Industry Association held on the 21st at Daegu Suseong Hotel. Song Jong-hwa, Vice Chairman of Kyochon Group, who presented the awards, shook hands with each recipient and delivered warm messages of encouragement.


Kyochon Chicken awarded scholarships to 32 university student volunteers of the Chimaek Festival at the 2023 Year-End Night event hosted by the Korea Chimaek Industry Association, a non-profit organization.

Kyochon Chicken awarded scholarships to 32 university student volunteers of the Chimaek Festival at the 2023 Year-End Night event hosted by the Korea Chimaek Industry Association, a non-profit organization.

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Since 2018, Kyochon has supported scholarships to foster the Daegu Chimaek Festival as a ‘youth cultural festival’ and to encourage university students’ participation in volunteer activities. This year’s scholarship support project was also organized to express gratitude and encouragement to the university student volunteers who worked together for about five months from the preparation period to the day of the event for the successful hosting of the Chimaek Festival.


Based on the application documents submitted from the 13th to the 20th of last month, review committee members from academia and related organizations comprehensively evaluated the applicants’ attitude toward activities, volunteer hours, and academic performance (semester GPA). The final selected ‘Chimaek Scholars’ include 19 ‘Chimaek Leaders’ who participated in event planning and operation management and significantly contributed to the festival’s success, and 13 ‘Chimaek Friends’ who helped ensure smooth event operations on-site, totaling 32 students.


A Kyochon F&B official stated, “We will continue to actively participate in revitalizing the local economy and promoting co-growth within the local community through the Daegu Chimaek Festival.”



The Daegu Chimaek Festival is held every summer in Daegu, known as the center of South Korea’s chicken industry. Kwon Won-gang, Chairman of Kyochon Group, serves as the president of the Korea Chimaek Industry Association, the hosting organization, which has been designated as a promising cultural tourism festival by the Ministry of Culture, Sports and Tourism.


This content was produced with the assistance of AI translation services.

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