90% of Store Dedicated to Food... Lotte Mart Opens 'Grand Grocery'

Strengthening Instant Cooked Foods and Ultra-Fresh Products

Lotte Mart is reopening its Seoul Eunpyeong branch as 'Grand Grocery' on the 28th. Grand Grocery is a specialty store with a higher proportion of groceries, a new model introduced by Lotte Mart that breaks away from the existing format divided into large marts and supermarkets.

On the 27th, Lotte Mart announced that it had renewed the Seoul Eunpyeong branch as Grand Grocery, the first large mart to allocate 90% of its store space to groceries. While traditional large marts typically have a 50-50 or 60-40 ratio between food and non-food items, this store emphasizes food right from the entrance, according to the mart.

Grand Grocery Eunpyeong has positioned ready-to-eat food corners at the store entrance, including the directly managed bakery 'Pungmiso,' buffet bar 'Yorihada Kitchen,' made-to-order 'Yorihada Sushi,' and convenient grilled items at 'Yorihada Grill.'

At Yorihada Kitchen, customers can enjoy American-Chinese concept dishes in a buffet style. Yorihada Grill offers over 20 types of seasoned steaks such as T-bone steak, chuck eye roll, and Jeju pork donmahawk, as well as European-style exotic sausages and marinated fish fillets.

Grand Grocery Eunpyeong operates the first bulk sales counter for 20 types of eco-friendly agricultural products in a large mart. The mart explained that the agricultural products sold at this counter minimize packaging in line with ESG (Environmental, Social, and Governance) management. In the livestock section, the mart has installed the first dry aging chamber dedicated to dry aging in a large mart and operates a specialized aging meat zone called 'Dry Vintage.'

Kang Seong-hyun, CEO of Lotte Mart and Super, said, "Grand Grocery is a new format store that ultimately solves everyday food concerns," adding, "It is a space that consolidates Lotte Mart’s grocery capabilities that can only be experienced offline." He continued, "Through the differentiated food shopping experience unique to Grand Grocery, we will attract customers offline and move forward as the 'Number One Grocery Market.'"

This content was produced with the assistance of AI translation services.