"Alarm and More at Desired Time"... LG Electronics Launches PuriCare 'LightOn' Water Purifier

Equipped with Mood Lighting Feature
13cm Slim Design

LG Electronics announced on the 26th that it will launch the 'LG PuriCare Objet Collection Water Purifier Light-On'.

The Light-On water purifier features a mood lighting function that illuminates in various ways. Customers can connect the product to the LG ThinQ app and set an 'alarm light' for the time when water is needed. When the set time arrives, the light will blink for about one minute. Through the LG ThinQ app, users can also set the desired brightness and color for each time period.

LG Electronics is launching the 'LG PuriCare Objet Collection Water Purifier Light-On.'
[Photo by LG Electronics]

The thorough hygiene management and smart convenience features, which are advantages of the LG PuriCare water purifier, have been retained. The all-puri filter system applied to the product filters out 9 types of heavy metals and 99.99% of norovirus, allowing customers to drink clean water with confidence.

The product’s high-temperature sterilization function automatically sterilizes the direct water pipe inside the purifier once a week. The water outlet can be sterilized with high temperature whenever the customer wants, and UVnano, which automatically sterilizes with UV LED for 10 minutes every hour, is applied.

The customizable water dispensing volume, which can be set in 10mL increments within the range of 120 to 1000mL, is also useful. Customers can pre-register up to four frequently used volumes through the ThinQ app for convenient use.

Considering that customers in their 20s and 30s, who intend to use water purifiers, value space utilization and design, LG Electronics completed a slim design with a width of about 13cm. Price accessibility has also been improved. When using the Light-On water purifier with on-site maintenance, the monthly subscription fee ranges from 20,900 to 23,900 KRW depending on the maintenance cycle, based on a 6-year contract.

To commemorate the launch, LG Electronics is conducting a 'Plastic Reduction Campaign' for customers who purchase the product. During January and February, customers who sign a pledge to reduce plastic use on the LG Electronics Online Brand Shop (OBS) will receive a special kit from the premium tumbler brand 'Swell', valued at 82,000 KRW.

This content was produced with the assistance of AI translation services.