"Only 2 per person, no, just 1 sold"... Neighborhood loop waiting for cost-effective cake

"Whole Neighborhood Lines Up for Cake... Winter Gear Essential"
Purchase Limit Changed from 2 to 1 Starting Afternoon

There have been eyewitness reports that people waiting to buy cakes from the famous bakery 'Sungsimdang' located in Jung-gu, Daejeon, formed a line long enough to circle the neighborhood.

On the 23rd, photos sharing the real-time situation near the Sungsimdang cake specialty store in Eunhaeng-dong, Jung-gu, Daejeon, were continuously posted on online communities and social media.

On the 23rd, the waiting line to purchase cakes at Seongsimdang in Daejeon (left) [Photo by X (formerly Twitter)] and the cake "Strawberry Siru" sold by the famous bakery Seongsimdang in Daejeon [Photo by Seongsimdang Facebook]

According to netizens, people started lining up to buy cakes near Sungsimdang from early morning in subzero temperatures. The line gradually grew longer, wrapping around nearby buildings and extending to alleys 3 to 4 blocks away.

Netizens shared real-time updates with comments such as, "I asked someone in line and they said some people have been waiting since 10 p.m. last night," "The entire downtown is a queue for Sungsimdang cakes, so I gave up," and "I went at the 8 a.m. opening time but still couldn't buy a cake after waiting for 2 hours."

On this day, Sungsimdang began on-site sales of their popular cake, 'Strawberry Siru.' As it was the first day of the Christmas holiday and people from all over the country flocked to buy the popular cake, Sungsimdang changed the purchase limit from 2 cakes per person to 1 cake starting at 12 p.m.

Sungsimdang's 'Strawberry Siru' gained word-of-mouth popularity for its overwhelming visual with more strawberries than cake layers. Each layer is generously filled with strawberries, making the cake weigh about 2.3 kg. Compared to famous hotels' Christmas cakes with fewer strawberries priced between 100,000 to 200,000 KRW, this cake is also famous as a 'cost-effective cake' priced at 43,000 KRW.

Queue waiting to purchase Seongsimdang cake in Daejeon on the 23rd.
[Photo by X (formerly Twitter)]

A netizen who succeeded in buying the cake after the open-run said, "I started waiting at 8 a.m., and the time I paid for the Strawberry Siru was 12:19 p.m.," adding, "The waiting lines for the cake specialty store and the main store got tangled messily, so some people had to wait a long time, go to the back of the line, and wait again. The staff handed out hand warmers, but it was still cold. Be sure to bring winter gear."

The queue for Sungsimdang cakes is expected to continue until Christmas Day, the 25th. On that day, the highest temperature in Daejeon will be 0°C, and the lowest temperature will be minus 12°C, continuing the cold wave.

The forecasted temperature on Christmas Eve, the 24th, is a high of 3°C and a low of minus 5°C, which is warmer than that day, but 1 to 3 cm of snow is expected. On Christmas Day, the highest temperature will be 4°C and the lowest will be minus 4°C, with snow forecasted again.

This content was produced with the assistance of AI translation services.