"Hyundai Motor Participates in CES with 'Human-Centered Transformation through Hydrogen and Software'"

Hyundai Motor Company announced on the 21st that it will participate in CES 2024, the consumer electronics and IT exhibition held next month in Las Vegas, USA, under the theme of "Great Transition to Hydrogen and Software."

The teaser image released on the day shows scenes from past agrarian and industrial societies as well as the reality we face today. The company stated that by participating in this event, it aims to redefine its role beyond its main business area of mobility to create a better world.

Hyundai Motor Company 'CES 2024' Participation Teaser Image
[Photo by Hyundai Motor Group]

The subtitle is "Ease every way," meaning to make our lives more comfortable in every aspect. At the Hyundai Motor Group level, the company is currently engaged in or plans to engage in businesses related to the entire value chain of hydrogen production, distribution, and utilization. Software is also seen as crucial for future mobility, and the company is expanding its business comprehensively.

The company said, "We will unveil comprehensive solutions to resolve energy inequality with hydrogen energy, promote positive changes in daily life, and accelerate the transition to a hydrogen society," adding, "We will share strategies and future visions to build a user-centered optimized ecosystem that connects people, mobility, data, and cities based on software and artificial intelligence."

Detailed information about the strategies and key demonstration technologies will be disclosed at a pre-press event held on the 8th of next month (local time) at the Mandalay Bay Convention Center in Las Vegas. It will also be available on the company’s YouTube channel. The exhibition will then be open to the public for four days starting from the 9th.

This content was produced with the assistance of AI translation services.