Wine Embracing Art... Lotte Department Store Unveils Art Label

Lotte Department Store's 'Art X Wine Collaboration Exhibition' On-site Report
Works Highlighting the Aging Process of Wine
Collaboration with Artists Park Seon-gi and Ha Tae-im, Wine Release

"Wine and art both share the commonality that they are only complete when enjoyed together."

Lotte Gallery Jamsil Branch in Songpa-gu, Seoul. Like traveling through European wineries, following the journey of wine-making, the works of three representative Korean artists came into view one after another. The exhibition begins with the work of artist Choi Tae-hoon, a sculptural piece where urethane poured over a ready-made product swells up to form various shapes. This process is connected to the first stage of wine fermentation, where the yeast of grapes bubbles and boils.

Lotte Department Store will hold the 'Art X Wine Collaboration Exhibition: Sante! Cin Cin! Cheers!' at Lotte Gallery Jamsil in Songpa-gu, Seoul, from the 21st until February 14th next year.

Starting from the 21st, Lotte Department Store is hosting the 'Art X Wine Collaboration Exhibition' under the theme 'Sante! Cin Cin! Cheers!'. This event showcases works by three leading domestic artists?Park Seon-gi, Ha Tae-im, and Choi Tae-hoon?alongside art label wines featuring their artwork. The exhibition title ‘Sante! Cin Cin! Cheers!’ combines the words for 'cheers' in French, Italian, and English, symbolizing a wish for happy moments through the meeting of art and wine.

In particular, Ha Tae-im’s Color Band works resemble wine maturing in various colors. After fermentation, wine gains its unique color through aging, and Ha’s pieces, created by layering colors, embody the power to harmoniously embrace and mature diverse emotions and sensations.

The final works encountered are by Park Seon-gi, whose pieces, like wine that becomes culture only when tasted and savored, are completed when visitors enter between the artworks and directly experience the three-dimensional space. Park is well known for his works expressing various images by suspending charcoal in the air, and in this exhibition, naturally aged and oxidized charcoal is reborn as art within a perspective order.

Artist Hataim 'Un Passage No.211064'

Artist Park Seon-gi 'An aggregation maze 20231210'

This exhibition was planned alongside the release of Lotte Department Store’s limited edition art label wines. The Art Label Wine Project is designed to make art wines more accessible to consumers by collaborating with famous domestic artists. Last month, a wine collaboration between artist Park Seon-gi and the ‘Michele Chiarlo’ winery in the Piedmont region of Italy was first introduced, and the wine ‘Divinus’, a collaboration between artist Ha Tae-im and ‘Andr? Lurton’, was released in a limited edition of 2,000 bottles to coincide with the exhibition opening.

The wines involving Park Seon-gi are two types: Barolo and Gavi. The labels feature images from his drawing work 'Miami' and installation piece ‘Flowerpot’. Park, who studied in Milan near the Piedmont region, infuses his works with the nature and culture of Korea and Italy, which led to the collaboration with Michele Chiarlo, a winery known for its art-friendly approach, resulting in the creation of art wines. The Barolo presented is characterized by a distinct structure and rich tannins, while the Gavi offers delicate and fragrant aromas with fresh acidity. Originally limited to 3,000 bottles each, due to overwhelming response, an additional 1,000 bottles of each will be produced.

‘Divinus’, featuring Ha Tae-im’s signature Color Band works, is a Bordeaux blend wine combining Merlot and Cabernet Sauvignon, known for its deep and classic taste. Ha studied in France for many years, and like the Andr? Lurton family, who have run a winery in the Bordeaux region for five generations, Ha also follows an artistic path passed down through generations, which led to this collaborative project.

Yoon Na-eon, curator of the Lotte Department Store Art Gallery team who planned this exhibition, said, "We hope this exhibition will be a great opportunity for art lovers to expand their spectrum into the world of wine, and for wine lovers to broaden their horizons into the world of art."

The exhibition will be held until February 14 of next year.

'Michele Chiarlo's Barolo·Gavi DOCG' (left), collaborated with artist Park Seon-gi, and 'Divinus' by Andr? Lurton, collaborated with artist Ha Tae-im

This content was produced with the assistance of AI translation services.