Koo Kwang-mo's Customer Management: "Must Focus on 'Differentiated Customer Value' Next Year"

On the 20th, LG members received a New Year's message video emphasizing the value of becoming the 'symbol of a new lifestyle culture' and evolving the customer value message since the 2019 inauguration.

LG Group Chairman Koo Kwang-mo presented 'differentiated customer value' as the key theme for next year. Since his inauguration in 2019, he has mentioned that 'the direction LG should move forward is the customer' in his first New Year's address and has delivered customer value management messages every year.

In a digital video titled "Hello, this is Koo Kwang-mo" sent to LG members on the 20th, Chairman Koo said, "Over the past five years, as we have strived for customer value innovation, customers' expectations have risen along with our enhanced capabilities," adding, "All companies are fiercely competing by talking about innovating customer experiences to survive."

Koo Kwang-mo, CEO of LG Group, sent a digital video containing a New Year's message to members at home and abroad. The photo is a screenshot from the video.
[Photo by LG]

Chairman Koo emphasized, "To leap forward as the best customer experience innovation company, immersion in 'differentiated customer value' is necessary." He defined 'differentiated customer value' as a value that goes beyond simply being 'different from others' to becoming a new lifestyle culture.

He stated, "The values we create in the future must far exceed the levels or expectations customers have, delivering a wow-worthy impression that moves customers and opening unprecedented new lifestyle cultures for future customers," adding, "When such values are created and accumulated, LG can become a company that provides 'only one' differentiated value."

Referring to LG Group’s origin, Lakhee (樂喜) Chemical Industry, he encouraged, "Differentiated customer value is already deeply embedded in our DNA." The name Lakhee embodies the will to "provide customers with joyful (樂) and delightful (喜) experiences."

Chairman Koo said, "Customer value has been such an important promise for LG that it has shaped the LG of today and will lead the LG of the future," and urged, "I hope 2024 will be a year where the challenge toward true differentiated value leads to customer inspiration, and the love received from inspired customers becomes our pride."

This content was produced with the assistance of AI translation services.