Paris Baguette Strengthens Global Marketing... Advertisement in Times Square, USA

SPC's Paris Baguette is strengthening local marketing by promoting Christmas season cakes through the Times Square billboard in Manhattan, USA, as well as broadcast programs such as NBC and FOX.

A video introducing Paris Baguette Christmas season cakes is being displayed on the electronic billboard in Times Square, Manhattan, USA.
[Photo by Paris Baguette]

On the 19th, Paris Baguette announced that it has launched a promotion for its seasonal menu, including 12 types of holiday season cakes, through the Times Square billboard advertisement. The billboard ad is scheduled to be displayed continuously until the 25th.

Earlier, on the 1st and 3rd of this month, employees of Paris Baguette's US branch appeared on LA local broadcasts FOX11 and KTLA, respectively, introducing holiday season cakes and donuts such as Gingerbread Rainbow Cake, Penguin Pond Cake, and Mocha B?che de No?l.

Additionally, on the 13th, Darren Tipton, head of Paris Baguette's US branch, appeared on NBC's regional programs NY Live and LA Live to explain the story behind the development of the Christmas cakes over the past year and the product features. After tasting the Strawberry Red Velvet Cake, the program host praised it, saying, "The fluffy lightness and creamy texture are surprisingly impressive."

Thanks to these efforts, cake sales in the US market during the second week of this Christmas season increased by about 10% compared to the same period last year.

An SPC official said, "Paris Baguette is actively conducting marketing activities for the Christmas season not only domestically but also in various countries overseas," adding, "We will continue to strengthen global marketing so that more customers around the world can enjoy Paris Baguette cakes during Christmas."

This content was produced with the assistance of AI translation services.