CU Launches Two Unique Makgeolli Varieties Combining Peanut Caramel and Kaymak

Products Targeting Young Consumers

Convenience store CU announced on the 19th the launch of two unique Makgeolli varieties combining Crown Peanut Caramel and the famous overseas dessert Kaymak.

CU has launched two unique Makgeolli varieties combining Crown Peanut Caramel, a steady seller in the candy category, with the internationally renowned dessert Kaymak.
[Photo by BGF Retail]

CU's 'Peanut Caramel Makgeolli (750ml)' is a fusion Makgeolli made by adding domestic peanuts, Crown Peanut Caramel flavor, and Dalgona powder to traditionally brewed alcohol, priced up to 41% cheaper compared to similar peanut Makgeolli. Alongside this, the Kaymakgeolli (100ml) is a squeezable Makgeolli. It is a fusion liquor combining Ihwaju (李花酒), a type of Makgeolli, and Turkey's traditional dessert Kaymak, allowing consumers to enjoy both the mild taste of Makgeolli and the sweetness of dessert simultaneously.

Previously, CU launched 'Life Makgeolli,' a crossover of popular beer and Makgeolli, continuing efforts to attract younger consumers to the Makgeolli market. A BGF Retail official stated, "As interest in Makgeolli among the MZ generation (Millennials + Gen Z) has increased recently, differentiated products that transcend product boundaries are being steadily released," adding, "CU will continue to introduce new traditional liquor products in collaboration with various items and brands as a leading venue for alcoholic beverage collaborations, creating new trends."

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