Expanding Value and Premium Lineups
Lowering Prices and Increasing Supply

Emart announced on the 18th that it will start pre-orders for next year's Lunar New Year gift sets in collaboration with SSG.com. The pre-order promotion will run for 37 days, from the 21st of this month until January 26th of next year.


Emart will start the Lunar New Year gift "pre-order" promotion from the 21st. <br>[Photo by Emart]

Emart will start the Lunar New Year gift "pre-order" promotion from the 21st.
[Photo by Emart]

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During this period, Emart plans to offer cost-effective "practical gift sets" and "differentiated sets." Among these, the quantity of Korean beef (Hanwoo) sets priced in the 100,000 KRW range will be significantly increased, while prices for the steady-selling Hanwoo sets will be lowered compared to last year.


For fruit sets, the high-demand Shine Muscat grape sets priced under 50,000 KRW have been increased by 50%. Some mixed sets including Shine Muscat have also been priced lower than last Lunar New Year. Canned and seasoning sets priced in the 30,000 to 40,000 KRW range have expanded both the number of cost-effective products and quantities by 20%.


Emart will conduct whiskey pre-orders for the first time during this Lunar New Year gift set promotion. Representative products include Chivas Regal 13 Year Sherry (700ml, UK), GlenDronach 12 Year (700ml, UK), and Glenfarclas 105 (1000ml, UK).


SSG.com has strengthened cost-effective "practical gift sets" and carefully selected high-quality "premium gift sets" considering the high inflation situation.


Representative practical products include tangerines, seaweed, and seasoning sets priced in the 10,000 KRW range. Quantities have been increased by 40% compared to last Lunar New Year, offered at the lowest price levels. Apple and pear sets priced in the 20,000 to 30,000 KRW range, as well as Australian beef and Hanwoo sets in the 40,000 to 50,000 KRW range, are also proposed.


Premium products include 1++ grade No. 9 Hanwoo, female Hanwoo, and air-shipped apple mangoes. Exclusive SSG.com planned sets such as "Jeongdam," SSG Food Market planned sets, and Chosun Hotel gift sets are also available.


A "Gift" service that allows easy gifting by simply knowing the recipient's mobile phone number will also be operated. After selecting a product, users can press the gift button on the detail page. It is also possible to send a message card with a personalized message to the recipient.



An Emart representative said, "We have planned various promotions so that consumers can purchase Lunar New Year gift sets economically through the many benefits of pre-orders," adding, "We hope customers will conveniently use both online and offline channels to purchase gift sets."


This content was produced with the assistance of AI translation services.

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