Transformation of Dongdaemun-gu Office Plaza into 'Purple Garden' with Clarins

On the 16th, Clarance employees and others gathered at the district office plaza for a tree clothing volunteer activity... Offering purple warmth with lovingly hand-knitted garments made stitch by stitch

The Dongdaemun-gu Office plaza has transformed into the 'Purple Garden.'

Dongdaemun-gu (Mayor Lee Pil-hyung) announced on the 16th that it held the public art project 'Purple Garden with Clarins,' a winter tree clothing activity hosted by Clarins (CEO Park Chi-wook), at the district office plaza.

The district supports various social contribution activities hosted by Clarins to promote a culture of sharing within the local community. Clarins, the No. 1 skincare brand in Europe, has carried out various activities such as 'mural painting volunteer work' and 'planting 1,000 trees along Jungnangcheon Stream,' based on its management philosophy that values responsible beauty.

About 40 Clarins employees and Clamis (Clarins social contribution activity supporters), along with about 10 volunteers from the Dongdaemun-gu Volunteer Camp, participated in this project.

At the event, textile artist Eom Yoon-na, Clarins employees, Clamis, and Volunteer Camp activists dressed 26 trees, fences, and benches in the district office plaza with carefully handmade knitted tree clothes since November to help the trees endure the winter cold and prevent pest damage.

Lee Pil-hyung, Mayor of Dongdaemun-gu, said, “We thank Clarins Korea for promoting various social contribution activities for the local community,” and added, “We hope the knitted clothes, filled with care for beautiful and precious nature, bring a warm purple feeling to those passing through the district office plaza.”

This content was produced with the assistance of AI translation services.