Lotte ON Hosts '2023 Donghaeng Festival' Supporting Growth of Baeknyeon Gage and Baeknyeon Sogongin

Lotte ON announced on the 17th that it will hold the last '2023 Donghaeng Festival' event of the year until the 31st of this month.This event was selected as a collaborative platform through the Small Enterprise and Market Service’s ‘Online Sales Channel Support Project for Century-old Stores and Century-old Small Merchants’ contest.

The century-old stores and century-old small merchants participating in the 2023 Donghaeng Festival are stores that have maintained their legacy for over 30 years and 15 years respectively, officially certified by the Ministry of SMEs and Startups and the Small Enterprise and Market Service for their excellence and growth potential.

Lotte ON carried out various activities such as planning exhibitions, creating banners, featuring on the main page, producing promotional videos, and running advertisements to widely promote the excellence of products from century-old stores and century-old small merchants. The Small Enterprise and Market Service supports promotional costs such as discount coupons and giveaways to boost sales.

This event expanded the number of products and prepared discount benefits. Compared to the 2023 Donghaeng Festival held in September this year, the number of participating products was increased fourfold, and discount coupons of up to 30% were provided, raising the discount rate compared to the maximum 25% discount coupons offered in the previous event.

As representative products, 'Dalgu Beol Hangwa Jageun Suje Kkot Yakgwa,' which has recently gained popularity mainly among the 2030 generation, is offered at 9,000 KRW, and 'Jirisan Mukga Calorie Sense Umuchae' is available at 6,000 KRW. Also, 'Haengbokhan Myeongtae-ga Myeongtae Gangjeong Sunhanmat (200g),' popular as a snack and side dish, is sold at 7,000 KRW. In addition, various products from century-old stores and century-old small merchants such as Asil, Juwangsan Garden, and Narae Dried Seafood are offered at discounted prices.

Kim Dong-geun, Team Leader of Seller Communication at Lotte ON, said, "Many small business owners are struggling due to recent high inflation and economic downturn, so we prepared this event to help stimulate consumption," adding, "This event provides abundant benefits for the year-end, and even after the exhibition ends, we plan to actively promote excellent products from small business sellers and help boost sales."

This content was produced with the assistance of AI translation services.