Lotte Chilsung Beverage Launches 'Rose Cheongha Sparkling'

'Byeolbit Cheongha Sparkling' Surpasses 10 Billion Won in Sales, Follow-up Released

Lotte Chilsung Beverage announced on the 13th that it will launch a new Cheongha sparkling product, 'Rose Cheongha Sparkling.'

Ros? Cheongha Sparkling
[Photo by Lotte Chilsung Beverage]

This product is the second lineup following 'Starlight Cheongha Sparkling,' which gained popularity by surpassing 10 billion KRW in sales within about nine months of its release last year. The new product also features an alcohol content of 7 degrees with added carbonation, just like Starlight Cheongha Sparkling. It maximizes the harmony of cheongju aroma and fruit scent by adding elderberry concentrate and natural red apple flavor, while reducing sweetness to pair well with various foods.

The pink-hued product packaging is designed to intuitively convey 'Rose,' and the product label, featuring a rising crescent moon and scattered flower petals in the center, visually expresses the product concept of 'For a tomorrow that shines rosy,' according to the company.

A Lotte Chilsung Beverage official said, "Thanks to the love from consumers for Starlight Cheongha Sparkling introduced last year, we have newly launched Rose Cheongha Sparkling after about one year and eight months. We will actively respond to rapidly changing consumer trends in the alcoholic beverage market by developing various products that meet the diverse preferences of consumers after COVID-19."

This content was produced with the assistance of AI translation services.