Choose Your Desired Benefits... Lotte Card Launches 'DigiRoca City Edition'

Three Types Including Paris, London, and Monaco

Lotte Card has launched three card products that first apply the 'DigiRoca' brand, created with the intention of strengthening digital capabilities. The cards are named after famous cities such as Paris, London, and Monaco, allowing users to choose benefits that fit their lifestyle.

On the 13th, Lotte Card announced the release of these three 'DigiRoca City Edition' cards.

The DigiRoca City Edition consists of three types named after world-famous cities: 'DigiRoca Paris,' 'DigiRoca London,' and 'DigiRoca Monaco.' 'DigiRoca Paris' offers a 0.7% discount on all domestic merchants and all overseas spending. It also provides an additional 3% discount when paying subscription fees (regular price) at major online shopping malls such as Coupang, Naver Pay, 11st, Gmarket, Auction, and SSG.com, on top of a basic 2% discount. This eliminates the need to have separate PLCC (Private Label Credit Card) products that focus benefits on a single online shopping mall.

'DigiRoca London' also offers a basic cashback of 0.7% on all domestic merchants and overseas spending. An additional 1% cashback is given when a single payment is made within 5 days through immediate payment (prepayment of usage amount before the regular payment date). Using the 'Weekly Auto Payment' service, which automatically withdraws the amount spent during the week the following week, also provides an additional 1% cashback benefit. There is also a 'Roca Installment Benefit' feature that allows installment payments of single payment amounts for up to 6 months without fees.

'DigiRoca Monaco' is a premium card product that adds discounts on major online sectors preferred by the MZ (Millennial + Z) generation to the online shopping mall discounts of 'DigiRoca Paris.' It offers a 1% discount on all domestic merchants and overseas spending, a 2% basic discount on major online shopping malls, and an additional 3% discount on membership subscription fees (when paying the regular price). Additionally, it includes 5% discounts on delivery apps and telecommunications fees, a 50% discount on online video service (OTT) subscriptions, and benefits such as a 50,000 KRW Lotte gift certificate card every year.

The annual fees for the domestic and international dual-use cards are 20,000 KRW for 'DigiRoca Paris' and 'DigiRoca London,' and 125,000 KRW for 'DigiRoca Monaco.'

A Lotte Card official stated, "This is the first time Lotte Card has applied the 'DigiRoca' brand, which was previously used mainly for digital-based businesses, to card products," adding, "We plan to expand the application of the ‘DigiRoca’ brand to card products that provide digital-based services or have online-specialized benefits."

This content was produced with the assistance of AI translation services.