Chong Kun Dang Achieves Consumer-Centered Management Certification for 6 Consecutive Times

Six Consecutive Certifications Since First in 2013
Metaverse Factory and Customer-Oriented Corporate Culture
"Will Establish Various Systems from Consumer Perspective"

Jongkundang announced on the 11th that it received the Consumer Centered Management (CCM) certification for the sixth consecutive time at the '2023 Consumer Centered Management Excellent Company Awards and Certification Ceremony' held on the 8th at Lotte Hotel World in Songpa-gu, Seoul.

Jongkundang Headquarters Building. [Photo by Jongkundang]

Consumer Centered Management is a nationally certified system that evaluates whether companies conduct all management activities centered on consumers and improve from the consumer's perspective, with certification granted every two years. It is overseen by the Fair Trade Commission and operated by the Korea Consumer Agency, selecting certified companies through verification procedures including compliance with consumer-related laws and evaluation of preventive and post-management measures for consumer issues.

Jongkundang, the first in the domestic pharmaceutical industry, promoted the establishment of a 'Metaverse Factory' that replicates a virtual manufacturing facility identical to an actual manufacturing plant, focusing on improving drug quality by preventing and resolving issues in the production process. Additionally, it conducted training for all employees to establish a customer-oriented corporate culture and was recognized for practicing consumer-centered management by producing and supplying high-quality pharmaceuticals through manufacturing innovation technologies.

The Metaverse Factory established by Jongkundang is an integrated platform that installs a digital twin factory identical to the actual plant in a virtual space by utilizing artificial intelligence (AI), big data, and automation systems. In the metaverse, it manages cleanrooms, which are one of the key requirements for pharmaceutical manufacturing and quality management standards (GMP) and U.S. Food and Drug Administration (FDA) certification, and prevents cross-contamination through remote equipment control.

Since first receiving the Consumer Centered Management certification in 2013, Jongkundang has built infrastructure such as a dedicated call center department and systems to enhance customer convenience. Furthermore, it has strengthened social contribution activities in various fields to fulfill corporate social responsibility and practices consumer-centered management by applying the CCM certification mark on all product packages to increase trust.

A Jongkundang official stated, "Jongkundang has led the way in building a Metaverse Factory, improving drug quality through continuous research and development, supplying excellent pharmaceuticals, and establishing a consumer-friendly corporate culture through various social contribution activities. We will continue to fulfill our responsibilities as a CCM-certified company by establishing various systems from the consumer's perspective."

Consumer-Centered Management Certification Mark. [Image provided by Jongkundang]

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