Dongseo Foods Operates Popup Store 'Kanu on the Table'

Ongoing in Seongsu-dong Until January 28 Next Year

Dongseo Foods announced on the 11th that it will operate the KANU brand pop-up store "KANU on the Table" at Layer57 in Seongsu-dong, Seongdong-gu, Seoul, until January 28 next year.

This pop-up store was planned to introduce the characteristics of KANU's products, which have expanded their categories from sticks, beans, to capsules, and to provide consumers with a multidimensional experience by sharing the brand story.

Upon entering the pop-up store, visitors can first encounter the unique space called the "KANU Mini Table." In line with the brand slogan "The Smallest Cafe in the World," it features miniatures depicting various ways to enjoy KANU during camping, picnics, office, and home cafes.

In the "KANU on the Table" zone, various stories related to KANU unfold on the table. Advanced technologies embedded in KANU, such as strict bean selection, micro grinding, low-temperature extraction methods, and triangle tamping, are showcased through videos on the table, and visitors can finally taste KANU coffee made to their personal preferences.

The "Giant Table" zone allows visitors to become miniatures of themselves by climbing onto a large table and taking photos with oversized props made of KANU. In the "KANU Cafe & Goods" zone, visitors can sample KANU according to their tastes and create their own DIY sample packages by selecting desired products such as KANU sticks and capsules.

A Dongseo Foods representative said, "We have opened a pop-up store where consumers can learn about KANU's diverse lineup, including KANU sticks, KANU Barista capsules, and bean coffee, and experience the technology and brand story behind the products," adding, "We will continue to expand consumer experience marketing that allows people to enjoy KANU in various ways."

This content was produced with the assistance of AI translation services.