CJ Freshway Holds Nationwide Online Delivery Promotion at 'Sikbom'
Promotion Offering Up to 70% Discount Until 4 PM on the 28th
CJ Freshway announced on the 11th that it will expand its online direct delivery service nationwide on the food ingredient open market ‘Sikbom’ and conduct a discount promotion. Sikbom is an online platform where various distributors sell food ingredients for dining out, operated by the food tech company ‘Marketboro,’ which has a strategic partnership with CJ Freshway.
To celebrate the expansion of delivery areas, CJ Freshway will sell about 100 types of food ingredients at up to 70% discount on the Sikbom site until 4 p.m. on the 28th. The discounted products are mainly common food ingredients with high purchase frequency such as rice, vegetables, sauces, dairy products, and fried foods, and CJ Freshway’s private brand ‘It’s Well’ products are also available. First-time customers will receive a box of paper cups (1,000 pieces) as a gift.
Starting this month, CJ Freshway has significantly expanded the online ordering and delivery service areas within Sikbom from the existing metropolitan area and Chungcheong Province to Gyeongsang Province and Jeolla Province. Since local areas tend to have a narrower selection of products or difficulties with cold chain delivery, CJ Freshway decided to actively utilize its products and logistics infrastructure to expand the service area. Accordingly, cold chain-based direct delivery service of food ingredients will be offered to 172 cities, counties, and districts nationwide.
Prior to the launch of this direct delivery service, CJ Freshway established an online delivery system at logistics centers, integrated real-time order systems, and secured products available for nationwide direct delivery. First, a new online delivery system was created for large-scale wide-area logistics centers. Through this, food ingredients are promptly supplied to each region via optimized delivery routes from four logistics centers in Icheon, Suwon, Yangsan, and Jangseong. In addition, CJ Freshway’s own customer order system is linked with Sikbom to share order data in real time, enabling products to be shipped directly from logistics centers. Great effort was also made to secure products available for nationwide direct delivery. Currently, there are about 330 products that can be received with the same quality anywhere within the service area.
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A CJ Freshway official said, “We are pleased to be able to provide more customers with CJ Freshway’s differentiated products through the expansion of Sikbom’s direct delivery areas,” and added, “We will continue to identify online customer needs and develop customized products and services.”
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