HK Innoen Launches Jelly-Type Hangover Remedy 'Condition Stick' in Plum and Mango Flavors
HK inno.N announced on the 5th that it will launch two new flavors of its hangover relief product, Condition Stick: plum and mango.
Following the existing ▲Condition flavor ▲Green Apple flavor, HK inno.N introduced ▲Plum flavor ▲Mango flavor. The plum flavor captures the rich taste of ripe plums, while the mango flavor conveys the sweetness of the tropical fruit mango, allowing consumers to choose according to their preference. The new Condition Stick flavors are available for purchase on online malls starting today and will be distributed nationwide at convenience stores within this month.
Condition Stick is a jelly-type stick-form hangover relief product that can be conveniently consumed without water before or after drinking. It contains ingredients such as Hovenia dulcis fruit concentrate, barley sprout extract powder, milk thistle extract powder, taurine, L-arginine, and vitamin B complex. Since its launch in March last year, over 36 million packs have been sold as of October this year.
An HK inno.N Condition representative stated, "As Condition Stick has established itself as a 'must-have item for sensible drinking occasions' especially among the younger generation, we developed new flavors to reflect diverse customer preferences. We hope everyone enjoys joyful moments with the new Condition Stick during the upcoming year-end and New Year season."
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Meanwhile, Condition is the leading domestic brand in the approximately 300 billion KRW hangover relief market. It offers a total of five product lineups by diversifying forms including beverages, pills, and sticks. Condition's market share in the non-beverage hangover relief segment is about 40%, steadily increasing since the launch of Condition Stick.
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