[2023 Capital Investment Award] KB Securities Meets Diverse Customer Needs with MTS Two-Track Strategy

Best Award in Mobile Trading System (MTS) Category

Kim Sung-hyun, CEO of KB Securities

KB Securities won the Best Award in the Mobile Trading System (MTS) category at the '2023 Asia Capital Investment Awards.'

KB Securities was recognized for meeting the diverse and segmented needs of customers by implementing a two-track strategy that provides suitable MTS for each customer type.

For customers familiar with traditional stock investing, KB Securities offers its flagship MTS service, 'KB M-able (Mable),' while for beginner investors and the MZ generation (Millennials + Generation Z) who are interested in stock investment but still need guidance, it provides the easy and convenient investment platform 'M-able mini (Mable Mini).'

KB Securities' flagship MTS, KB M-able, allows users to access all financial services at once, including domestic stocks, overseas stocks, derivatives, bonds, funds, retirement pensions, and asset management. Rather than serving as a supplementary channel to face-to-face services, it offers unique products and services tailored to the characteristics of non-face-to-face channels and the mobile environment. Through the 'Our Child Account Opening' service, minors can open accounts remotely, and unlisted stock trading is also available. KB Securities has implemented a feature within the app that allows users to conveniently check simple information and prices of tradable unlisted stocks, and customers with KB Securities accounts can buy and sell through the Securities Plus Unlisted app.

M-able mini is simplified with only the functions and content related to stock trading so that even beginners can easily access stocks. It offers universal usability that anyone can easily and conveniently use, targeting the MZ generation and 'Joorini' (stock market beginners) customer groups as its strategy. In particular, M-able mini integrates live commerce with stock trading, allowing users to watch real-time securities broadcasts featuring stock experts and trade stocks mentioned during the broadcast immediately, as well as participate in real-time chat. It also provides fractional stock trading services. After purchasing fractional shares, users can convert them into whole shares once one full share is completed, and the advantage is that whole shares can be traded in real-time after conversion.

This content was produced with the assistance of AI translation services.