Customers from other regions doubled... Nationwide 2030 gathered at Shinsegae Department Store Centum City

Open 100 Days Centum City 4th Floor New Contemporary
Over Half of Visitors Are 2030 Generation... Twice as Many Customers from Outside Busan
Events Including Brand Discounts and Purchase Gifts

Shinsegae Centum City’s 'New Contemporary Specialty Hall' has attracted 2030 customers from across the country to Busan. The New Contemporary Specialty Hall on the 4th floor of the Centum City store, which reopened after renewal last September, gained attention by introducing 23 new brands out of a total of 47 brands.

Visitors are flocking to the newly renovated Shinsegae Centum City 'New Contemporary Specialty Hall,' which reopened last August.
[Photo by Shinsegae Department Store].

Shinsegae Department Store announced on the 4th that sales on the 4th floor of Centum City, which marked its 100th day since reopening (August 25 to November 30), increased by more than 50% compared to the same period last year. Sales among customers in their 20s rose by 321%, and sales among customers in their 30s increased by 182%. Customers in their 20s and 30s accounted for 51% of the New Contemporary Specialty Hall’s sales.

The number of customers purchasing from regions outside Busan doubled (98%) compared to the same period last year. By region, customers from the Seoul metropolitan area increased by 66%, Chungcheong area by 69%, Yeongnam area by 61%, and Honam area by 154%.

The success of the Centum City New Contemporary Specialty Hall is attributed to attracting not only brands already proven at the Gangnam store but also trendy brands that were previously available only online.

Leading the sales rankings were rookie designer brand Recto, which achieved first place in sales at the Gangnam store, as well as MinuteMute, Abiemua, and Grove, which were introduced for the first time among department stores nationwide. Accessory brands such as Osoi (bags) and Numbering (jewelry), along with lifestyle beauty brands like Fleurbois and Unbanish, also attracted 2030 customers.

The popup store of Dunst, which has rapidly grown online, was also hosted for the first time in the Busan commercial district. The popup, open until the 13th, offers a variety of Dunst’s winter collection items, including coats.

To celebrate 100 days since the renewal opening, Centum City has prepared abundant shopping benefits. From the 6th to the 10th, customers purchasing within specific price ranges at single brands in the New Contemporary Specialty Hall on the 4th floor and Hyperground on the B2 floor will receive 10% Shinbaek Rewards. There are also brand discount events. Majishwood offers up to 30% off, Roseoul 15%, Abiemua, Rave, Moia, Kindersalmon, and Osoi 10%, and Stand Oil 5% discounts (excluding some items).

This content was produced with the assistance of AI translation services.