Samsung Welstory Turns 10... "Aiming to Be a Global Food and Beverage Solution Leader"

President Jeong Haerin Presents New Corporate Vision
Expanding Overseas Business Beyond Group Catering and Food Distribution
Strengthening Solution Business... Increased Investment in Big Data and Food Tech

"We will create a new culture in the foodservice industry through a new corporate vision that expands our business territory overseas and presents growth solutions to customers."

Jung Hae-rin, President of Samsung Welstory, expressed this ambition on the occasion of the company's 10th anniversary this year. The company declared its leap beyond a conventional group catering and food material distribution specialist to become a 'Global Foodservice Solutions Leader.'

Jeong Haerin, President of Samsung Welstory, is explaining the new corporate vision at the company's 10th anniversary vision declaration ceremony held on the 1st at the headquarters in Bundang-gu, Seongnam-si, Gyeonggi Province.
[Photo by Samsung Welstory]

According to the related industry on the 3rd, Samsung Welstory held a 10th anniversary vision declaration ceremony at its headquarters in Bundang-gu, Seongnam-si, Gyeonggi Province on the 1st, sharing the new corporate vision with executives and employees.

Specifically, the food material distribution business plans to actively mediate food material exports and imports between Korea and third countries starting next year, expanding beyond domestic distribution. The overseas catering business is considering new entries targeting markets such as the United States, where Korean companies are increasingly entering, and Central Europe, where investments by global companies have recently increased. Based on the cold chain logistics center scheduled to be completed in Vietnam in the first half of next year, the company also plans to strengthen business competitiveness in countries where it has already entered. Through this, the company explained that it plans to increase the overseas business sales ratio, which currently accounts for 12% of Samsung Welstory's total sales, to 30%.

The foodservice solutions business will also be strengthened. First, in the catering business, a future-oriented operating model providing personalized, intelligent, and automated foodservice will be introduced in line with rapidly changing foodservice trends and foodtech development. Additionally, a comprehensive health management solution business will be developed through healthcare solutions that offer customized meal plans based on health analysis and coaching services.

In the food material distribution business, the company has set a policy to create a foodservice ecosystem that grows together with customers by advancing customized business solutions that diagnose, analyze, and propose solutions to problems across customers' foodservice businesses. Furthermore, the company will continue investing in big data, foodtech, and research and development (R&D) fields and accelerate ESG (environment, social, governance) management for sustainable corporate growth. Starting with the 'Central Kitchen' to be completed next year, the company envisions continuing innovation in product development, logistics systems, and operating models.

A Samsung Welstory official stated, "On the occasion of the 10th anniversary, based on the business capabilities accumulated so far, we plan to expand overseas business and lead the culture of the foodservice industry beyond catering and food material supply."

Meanwhile, Samsung Welstory has maintained the No. 1 market share in the group catering business since 2012 and has also secured the leading market share in overseas group catering markets in China and Vietnam. The food material distribution business surpassed 1 trillion KRW in sales for the first time last year and continues its steady growth. The company expects annual sales of about 2.9 trillion KRW this year.

This content was produced with the assistance of AI translation services.