SK Stoa Successfully Completes 'Jokjipge Special Lecture' for Small and Medium-Sized Merchants

'Moduui Home Shopping Home·Run' Successfully Held on the 29th
Four Special Lectures Held for TV Shopping Entry

SK Stoa announced on the 30th that the second half 'Everyone's Home Shopping Home Run' event held on the 29th was successfully completed.

Everyone's Home Shopping Home Run is a customized consulting program for TV shopping entry designed to provide practical support such as market development for small and medium-sized enterprises and small business owners. Since the first training session in September 2018, it has been held twice a year, in the first and second halves. So far, more than 160 companies have received assistance in product planning and market development.

Scene from the 'Everyone's Home Shopping Home Run' event hosted by SK Stoa
[Photo by SK Stoa]

At this event, companies such as 'Areumdawoon Gage', 'Hyanggi Naeneun Saramdeul', and 'Ton28' participated and received four essential trainings for TV shopping entry. Current SK Stoa practitioners directly conducted customized training on essential processes for TV shopping entry, including home shopping product planning, quality inspection according to revised laws, video production including product demonstrations, and case-based broadcasting review education.

An SK Stoa official said, "Amid rapidly changing distribution structures, high interest rates, high prices, and weakened consumer sentiment are intertwined, causing many small and medium-sized enterprises to struggle with market development," adding, "SK Stoa will continue to strive to help promising small business owners and social enterprises build self-sustainability and offer better products to consumers."

This content was produced with the assistance of AI translation services.