Paldo Launches Limited Edition 'Paldo Bibimmyun Winter Edition'..."Sold Out for 5 Years"

Planned to Target Winter Bibimmyun Market... Limited to 3 Million Units

Paldo announced on the 30th that it will release a limited edition of 3 million units of the 'Paldo Bibimmyun Winter Edition.'

The Bibimmyun Winter Edition is the second limited edition released within the year, following the 'Paldo Bibimmyun Autumn Edition.' It was designed to target the winter Bibimmyun market, which has lower demand compared to other seasons, and was first introduced in 2018.

A distinctive feature is the separately included fish cake broth soup that can be enjoyed with the Bibimmyun. It has been released a total of five times until last year, all of which sold out. The cumulative sales volume has reached 30 million units. A special limited edition package is also applied, adding a retro feel with a kettle and snack bowl design.

A Paldo representative said, "Paldo Bibimmyun is a ramen enjoyed not only in summer but all year round, so we release unique limited edition products every year to emphasize this," adding, "In 2024, which marks the 40th anniversary of Paldo Bibimmyun's launch, we plan to repay customer support with various delights."

This content was produced with the assistance of AI translation services.