[IPO] DreamInsight "Achievable Sales Forecast for This Year"

Haije6 SPAC Merger KOSDAQ Listing
Entry into Own Commerce Business After Listing

Kim Ki-cheol, CEO of Dream Insight.

Digital integrated advertising company DreamInsight is set to be listed on the KOSDAQ market through a SPAC merger. DreamInsight stated that it can achieve the sales forecast presented when calculating the merger ratio.

On the 29th, DreamInsight held a press conference in Yeouido, Seoul, ahead of its merger listing with HiJe 6th SPAC, where it announced its business plans and vision. Established in 2012, DreamInsight handles the entire advertising industry process from planning and production to placement and post-management.

When calculating the merger ratio with the SPAC, DreamInsight used future revenue forecasts to determine its corporate value. The total sales forecast for this year presented by DreamInsight is 22.5 billion KRW, a 50% increase compared to the previous year. However, the accumulated sales up to the third quarter this year amount to 12.5 billion KRW. To meet the forecast, it must achieve 10 billion KRW in the fourth quarter alone.

A DreamInsight representative said, “Due to the nature of the industry, sales tend to concentrate in the fourth quarter, and since October, we have been actively conducting competitive presentations for new advertisers, so we expect to reach near the sales forecast.”

Last year, DreamInsight recorded sales of 10.7 billion KRW up to the third quarter and posted total sales of 15.1 billion KRW for the entire year. The fourth quarter alone accounted for 4.4 billion KRW, about 30% of total sales. If a similar proportion is maintained this year’s fourth quarter, achieving the sales forecast should not be difficult.

DreamInsight’s competitive edge lies in its self-developed creative ad tech (hereafter, “CriTech”) solution called ‘DMAX,’ which covers the entire process of advertising planning, production, placement, and post-management. DMAX is a model that derives optimized advertising production and operation solutions based on customer experience stored in big data. Through this, the company has significantly shortened the entire advertising execution process from an average of 2.5 weeks to 5 days.

In response to the recent market trend of diversified advertising media, DreamInsight performs the roles of advertising production companies, online and offline advertising agencies, media platform companies, and media owners, achieving higher profitability compared to general digital advertising companies. Based on this integrated marketing solution capability, the company has also established a cross-selling sales pipeline. It is said to attract customers stably without a separate sales organization through its own marketing conferences and advertising executions using owned media.

Additionally, DreamInsight has secured content production competitiveness through its in-house production ‘Unicorn Trophy’ and influencer platform ‘DBRich.’ Unicorn Trophy has produced over 60 promotional videos, including TV commercials and branding videos, while the DBRich platform utilizes a pool of about 35,000 influencers to conduct review content and group purchase campaigns through Naver, TikTok, Instagram, and others.

Moreover, DreamInsight is the exclusive sales agent for the full-scale digital signage installation at Seoul Express Bus Terminal and officially manages about 17 advertising spaces at Seoul Station, Cheongnyangni Station, Osong Station, and Suseo Station SRT, securing nationwide exposure slots.

After listing, DreamInsight plans to expand the data scope of the existing DMAX and introduce artificial intelligence to broaden the business categories where the solution is applied and maximize advertising performance. Furthermore, based on industry-specific insights, it will enter the direct-to-consumer (D2C) creative commerce business. The consumer behavior data obtained through this will be provided as a solution to advertisers, aiming for mutual growth as a business partner.

CEO Kim Ki-cheol said, “Through the advancement of DMAX, collaboration between platforms, entry into the commerce market, and expansion into the global advertising market, we will build DreamInsight’s unique convergent business model that spans advertising, platforms, and commerce.”

Meanwhile, the merger price between HiJe 6th SPAC and DreamInsight is 2,000 KRW and 5,451 KRW (considering the stock split), respectively, with a merger ratio of 1 to 0.3668917. The shareholders’ meeting to approve the merger agenda of both companies will be held on December 7, and the merger date is January 9 of next year. After the merger, the total number of issued shares will be 16,491,966, and the listing date of the new shares after the merger is scheduled for January 25.

This content was produced with the assistance of AI translation services.