Yuhan-Kimberly Donates 1% of Kleenex Bamboo Care Sales to Support Urban Forest Development

Volunteer Work for Garden Creation at Neulbom Children's Park, Dongdaemun-gu, Seoul

Yuhan-Kimberly announced on the 28th that it will donate 1% of the sales of Kleenex Bamboo Care tissue to create urban forests.

Participants are taking a commemorative photo after the volunteer activity for creating a wild garden at Neulbom Children's Park in Dongdaemun-gu, Seoul, held on the 15th.
[Photo by Yuhan-Kimberly]

Starting with volunteer work to create a garden at Neulbom Children's Park located in Dongdaemun-gu, Seoul, the urban forest green space creation project has been launched in earnest. The park is located in an area with relatively poor greenery and has become less frequented by children and local residents due to aging facilities.

Through improving green spaces, the plan is to reduce green inequality and transform the area into a space loved by local residents. The funding will be raised by donating 1% of the sales of Kleenex Bamboo Care tissue, which is made from bamboo pulp.

Kleenex Bamboo Care uses 100% bamboo pulp raw materials that can be sustainably produced every six months. Bamboo, a perennial grass, can be harvested in half a year, making it considered an alternative pulp.

A Kleenex representative said, “The start of the longest-running public campaign in Korea, ‘Our Mountains and Rivers, Green and Greener,’ in 1984 was fueled by a fund created from a portion of Kleenex facial tissue sales,” adding, “We will continue to contribute to building a sustainable society through innovative product development and systematic establishment.”

This content was produced with the assistance of AI translation services.